{"id":9588,"date":"2019-11-18T13:57:23","date_gmt":"2019-11-18T12:57:23","guid":{"rendered":"https:\/\/staging.trustpromotion.info\/?post_type=glossary&#038;p=9588"},"modified":"2019-11-18T13:57:23","modified_gmt":"2019-11-18T12:57:23","slug":"point-of-sale-marketing","status":"publish","type":"glossary","link":"http:\/\/trustpromotion.de\/en\/glossar\/point-of-sale-marketing\/","title":{"rendered":"Point of sale marketing"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"ia-was-ist-point-of-sale-marketing\">What is point of sale marketing?<\/h2>\n\n\n\n<p>Point of sale marketing is a type of marketing that takes place directly at the point of sale. It includes all services at the point of sale that have to do with advertising and are optimally coordinated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ia-was-soll-point-of-sale-marketing-bewirken\">What should point of sale marketing achieve?<\/h2>\n\n\n\n<p>The aim of optimally coordinated POS marketing methods is to encourage customers to buy products and services on site or at a promotional stand. However, it is not always easy to achieve this goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ia-wie-konnen-point-of-sale-manahmen-erfolgreich-werden\">Wie k\u00f6nnen Point of Sale Ma\u00dfnahmen erfolgreich werden?<\/h2>\n\n\n\n<p>Um erfolgreich ein Produkt zu verkaufen, sind wichtige Faktoren zu beachten. Der Kunde muss sich rundum wohlf\u00fchlen. Das ist der erste wichtige Punkt. F\u00fcr den Handel vor Ort bedeutet das, den Verkaufsladen optisch ansprechend und interessant zu gestalten. Nat\u00fcrlich kommt es auch auf das Verkaufspersonal an. Leute kaufen gerne in L\u00e4den ein, in denen sie ordentlich behandelt werden und freundlichen Verk\u00e4ufern begegnen. Der Online-Handel hingegen muss auf eine gute Nutzerfreundlichkeit hinsichtlich der Gestaltung der Webseite und eine gute Kundenberatung via Telefon achten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ia-wie-hilfreich-ist-ein-promoter-beim-point-of-sale-marketing\">How helpful is a promoter for point of sale marketing?<\/h2>\n\n\n\n<p>Some companies occasionally use promoters who have the task of presenting products to customers and making them palatable. <a href=\"http:\/\/trustpromotion.de\/en\/70-days-regulation\/\">Promoter werden meistens kurzfristig f\u00fcr eine bestimmte Aktion besch\u00e4ftigt<\/a>. Sie sollen den Verkauf f\u00f6rdern und den Besuchern einen Impuls zum Kauf geben.<\/p>","protected":false},"excerpt":{"rendered":"<p>Was ist Point of Sale Marketing? Point of Sale Marketing  &#8230;<\/p>","protected":false},"author":6,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-9588","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/glossary\/9588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":0,"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/glossary\/9588\/revisions"}],"wp:attachment":[{"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/media?parent=9588"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/glossary-categories?post=9588"},{"taxonomy":"glossary-tags","embeddable":true,"href":"http:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/glossary-tags?post=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}