International MINI Dealer Drive 2006

in Rome

“International MINI Dealer Drive 2006” is the name of the major BMW AG event that took place in Rome in the fall. Merchants and importers from all over the world desired to be the first to drive the new MINI model.

After TRUST Promotion successfully managed the launch of the MINI Convertibles in 2004, , they were asked again for the staff supply.

From the 2nd of October to the 10th of November 2006, about 50 premium hostesses and hosts, who could fluently speak at least 3 of the 6 event languages (English, German, French, Spanish, Italian and Japanese), made sure that the event participants from all over the world could experience the brand MINI with enthusiasm.

The selection procedure for the event took place in early June in Munich. For this purpose, a variety of qualified candidates from different cities in Germany were invited to Munich.

In addition to the staff recruitment, we were also responsible for the logistics regarding arrival and departure as well as local transfers and accommodation.