Trade fair hostesses - the success factor for a successful trade fair
A trade fair costs money,
sometimes even a lot of money. Stand hire, an elaborate exhibition stand and a lot of marketing devour a large part of the calculated budget. However, too little attention is often paid to a key success factor, the trade fair staff. And this is regardless of whether this is provided internally or booked externally.
And, as many studies show, the personnel factor is the most common reason for unsatisfactory trade fair success.
People
visit trade fairs and talk to people there about your company's services and products. However, the atmosphere at a trade fair is completely different to your usual conversations in your office or with your potential customers. The demands on trade fair staff are enormous. Long working hours, high temperatures, stuffy air, lots of people. Getting your message across in this environment, embodying the identity of your company, requires special qualities from the staff working at a trade fair. Under no circumstances is a trade fair suitable as a "welcome change" from everyday office life, with a trade fair party afterwards, of course.
A key factor for motivated trade fair staff is good preparation in conjunction with clear objectives for each work area as to what is to be achieved at the trade fair.
Exhibition staff at a glance
- Trade fair host/hostesses
- Head hostesses / team leaders
- VIP carers
- Model hosts / hostesses
- Product consultant
- Service staff
- Foreign language hosts/hostesses
- Helping Hands
Our guide:
"Messeerfolg durch Personal" supports you in the preparation of your trade fair participation, offers valuable suggestions, checklists and work aids.
We will be happy to answer your personal questions by phone or e-mail.
Your guide
NON-BINDING ENQUIRY:
What you can rely on from our trade fair staff:
Flexible
resilient
motivated
good manners
confident demeanour
communicative competences
Sympathetic appearance
Responsible
Team player
sociable
Foreign languages
Fast absorption capacity
No milkmaid's bill
Internal personnel:
Know the product, the company and in some cases the customers well.
Trainees who are often employed have no trade fair experience in terms of resilience, service, dealing with customers and need to be trained in trade fair conditions.
High costs for overnight stays, travelling and expenses.
Work in the office is left undone and has to be caught up on.
High risk - if the person fails, the position at the stand is vacant.
External personnel:
Must be trained on the products.
No / low costs for overnight stays, as recruitment is mostly regional.
Knife-operated and resilient.
Multilingual on request.
Selection according to certain qualifications possible.
Selection possible according to external appearance features.
In the event of cancellation due to illness, a replacement will be provided by the agency.
Your own staff can concentrate on their core tasks: Acquisition, negotiations, etc.
WE REGULARLY SUPPORT OUR CUSTOMERS AT THE FOLLOWING TRADE FAIRS:
Most important trade fair services
Product demonstration
The trade fair hostesses and hosts from TRUST Promotion know exactly how to present your product in the best light and offer your customers a unique product experience.
Competent advice in several foreign languages
Whether English, French or Spanish, the trade fair hosts and hostesses offer competent and professional advice in the foreign language of your choice.
Exhibition stand support
The exhibition stand is the most important figurehead. TRUST Promotion's trade fair staff will look after your stand, welcome new visitors, put them in touch with the right contact person and leave a professional impression on your customers.
Serving drinks and snacks
Refreshing drinks and small snacks can help you to shorten customers' waiting times and often provide a good conversation starter. TRUST Promotion staff will ensure that your stand is always perfectly tidy and that there are no empty glasses lying around.
Welcoming your trade fair visitors and bridging any waiting time
It can take a few minutes until the right contact person is available at a trade fair. The trade fair hostesses and hosts from TRUST know exactly how to bridge this waiting time for your customers.
Assembly and dismantling
Setting up an exhibition stand is time-consuming and requires some muscle power. Trained personnel are also required, e.g. for operating the event technology such as lighting, sound, etc. TRUST Promotion's staff will support you during set-up so that you have time for your important preparations.
Further points for your successful trade fair appearance!
Mood
The atmosphere among the team members at an exhibition stand is extremely important. It is perceived subliminally by the visitors. A positive atmosphere is transferred to all participants, including your customers. Goal achieved!
Healthy snacks
Working at a trade fair is a tough job and requires full concentration. Pay attention to this when choosing snacks. Fruit, nuts and vegetable crisps are a much healthier alternative to crisps and Soletti. Dextrose instead of sweets or chocolate not only helps your employees to stay focussed.
Standardised clothing
Uniform clothing at the trade fair promotes team loyalty, conveys confidence and allows trade fair visitors to recognise at a glance who belongs to your team.
Name badges
Name badges are an absolute must for every trade fair stand. Your customers will find it easier to approach you and will immediately recognise who they are talking to.
Breaks
Treat yourself and your employees to short breaks in the fresh air every now and then. The light, noise and air in the exhibition halls are extremely tiring. A short trip out into the fresh air increases concentration and gives you new strength.
Sufficient time for training
The prerequisite for a successful trade fair is that the trade fair hostesses/hosts and all other employees know their specific tasks, the products and the company as well as the trade fair stand in detail.
Project examples with trade fair personnel
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Fruit Logistica with TRUST promotion
Fruit Logistica is one of the leading international trade fairs for the logistics ...
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Bonnfinanz annual kick-off 2024
Bonnfinanz is a company operating in the field of financial services, in particular ...
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TRUST Promotion at the EADV Congress 2023 in Berlin
TRUST Promotion at the EADV Congress 2023 in Berlin: In the heart of ...
Clothing
Standardised clothing and accessories for your trade fair appearance?
