{"id":9341,"date":"2019-10-29T13:36:32","date_gmt":"2019-10-29T12:36:32","guid":{"rendered":"https:\/\/staging.trustpromotion.info\/?p=9341"},"modified":"2025-02-13T14:54:13","modified_gmt":"2025-02-13T13:54:13","slug":"promotion-agentur-infos","status":"publish","type":"post","link":"https:\/\/trustpromotion.de\/en\/promotion-agency-info\/","title":{"rendered":"Promotion agency - all important questions at a glance"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Promotion agency - all important questions at a glance<\/h2>\r\n\r\n\r\n\r\n<p>Would you also like to know what a promotion agency is, what tasks it takes on and how you can recognise a good agency? These questions are answered in this article. You will also find answers to other important questions. These include how to find good jobs.<\/p>\r\n\r\n\r\n\r\n<p><strong>Table of contents:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"smooth-scroll wp-block-list\">\r\n<li><a href=\"#waspromotion\">What is a promotion agency?<\/a><\/li>\r\n<li><a href=\"#wasmachtpromotion\" target=\"_blank\" rel=\"noopener noreferrer\">What does a promotion agency do?<\/a><\/li>\r\n<li><a href=\"#wasist\">What should I bear in mind when hiring a promotion agency?<\/a><\/li>\r\n<li><a href=\"#welchepromo\">Which promotion agencies are there?<\/a><\/li>\r\n<li><a href=\"#wozupromo\">Why do I need a promotion agency?<\/a><\/li>\r\n<li><a href=\"#woranpromo\">How can I recognise a good promotion agency?<\/a><\/li>\r\n<li><a href=\"#welchejobs\">What jobs does a promotion agency offer?<\/a><\/li>\r\n<li><a href=\"#wiekomme\">How do I get jobs through the promotion agencies?<\/a><\/li>\r\n<li><a href=\"#gibtes\">Does the promotion agency operate nationwide or only regionally?<\/a><\/li>\r\n<li><a href=\"#welchesgroesste\">Which is the largest promotion agency in Germany?<\/a><\/li>\r\n<li><a href=\"#werkann\">Who can work for a promotion agency?<\/a><\/li>\r\n<li><a href=\"#wielaeuft\">How does the work with the promotion agency work?<\/a><\/li>\r\n<li><a href=\"#isteinepromo\">Is a promotion agency a temporary employment agency?<\/a><\/li>\r\n<li><a href=\"#wiewirdpersonal\">How is staff recruited and employed by the promotion agency?<\/a><\/li>\r\n<li><a href=\"#wiewichtigpromo\">How important are promotion agencies?<\/a><\/li>\r\n<li><a href=\"#warumbietet\">Why is external staff from a promotion agency a good idea?<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"waspromotion\">What is a promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>A promotion agency is a professional team that specialises in the planning and implementation of various promotion concepts. A promotion is an instrument for promoting sales. It is always limited in time and always aims to support the marketing strategy. Whether on a national or international level, a promotion agency provides a full service for the desired event, including the provision of personnel.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wasmachtpromotion\">What does a promotion agency do?<\/h2>\r\n\r\n\r\n\r\n<p>A promotion agency develops and manages various promotional campaigns to establish and position a product or service. The work of a promotion agency begins with research. This is followed by strategy development, planning and finally the selection of the right location. Tours are planned and a professional team is provided for promotional campaigns. In addition, there is a wide range of services such as<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Provision of the necessary equipment<\/li>\r\n<li>Styling and make-up<\/li>\r\n<li>Documentation and controlling<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The team at the promotion agency significantly and measurably increases advertising effectiveness with individual campaigns. The three most important types of promotion are<br \/>1. Above-the-line promotion, which is always aimed at a large audience and first makes the customer aware that a product even exists and what it can do. a promotion to create awareness.<br \/>2. \"Below-the-line promotion\" is aimed specifically at individuals and their wishes and needs. Here, promoters are often booked to clearly convey the respective brand message. A promotion that leads to a sale.<\/p>\r\n\r\n\r\n\r\n<p>and finally<\/p>\r\n\r\n\r\n\r\n<p>4. the \"through-the-line promotion\", which combines the other two types of promotion. One example is a poster with a QR code printed on it. The poster creates awareness and the QR code provides targeted information.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wasist\">What should I bear in mind when hiring a promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>If you want to commission a promotion agency to manage your own project, you should of course first find out more about the company. The following questions are important:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Does the team already have experience?<\/li>\r\n<li>How long has the company been around?<\/li>\r\n<li>Are there any good reviews of the promotion agency?<\/li>\r\n<li>Does the agency offer a full service?<\/li>\r\n<li>How does communication work?<\/li>\r\n<li>Is the promotional staff employed in a legally secure manner?<\/li>\r\n<li>Does the promotion agency have the necessary capacity to successfully realise the project?<\/li>\r\n<li>Does the promotion agency specialise in a particular service?<\/li>\r\n<li>Is there a written contract or only verbal agreements?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The promotion agency should only be commissioned once all the questions have been answered and match your own ideas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"welchepromo\">Which promotion agencies are there?<\/h2>\r\n\r\n\r\n\r\n<p>There are many different promotion agencies throughout Germany that are happy to take care of a wide variety of events and make them a real success. Here we have listed some of the promotion agencies that are common providers in this field:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>PRO-VOGUE Marketing GmbH from Frankfurt\/Main<\/li>\r\n<li>TRUST Promotion GmbH from Munich and Berlin<\/li>\r\n<li>InStaff &amp; Jobs GmbH from Berlin<\/li>\r\n<li>PEARL PROMOTION GMBH &amp; CO. KG from Maintal<\/li>\r\n<li>Blank&amp;Biehl GmbH from Hamburg<\/li>\r\n<li>Adsolution GmbH from Cologne<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The listed promotion agencies are among the largest providers in this field. They offer their services not only regionally, but also nationally and internationally.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wozupromo\">Why do I need a promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>You need a promotion agency to realise an advertising campaign such as a product or airport promotion. Planning and realisation by a reliable team will make your promotion a real success. You don't have to worry about recruitment and the right implementation yourself, which saves you a lot of time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"woranpromo\">How can I recognise a good promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>A good and reliable promotion agency is important for both clients and people looking for a promotion job. How can you recognise whether you are dealing with a proper and trustworthy agency for promotions and trade fairs? The important signs of a good promotion agency include<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>for promoters<\/th>\r\n<th>for clients<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Good accessibility<\/td>\r\n<td>Already completed successful promotion campaigns<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Fast communication<\/td>\r\n<td>Full service from a single source<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Proper briefing<\/td>\r\n<td>24\/7 personal contact person<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Provision of the equipment<\/td>\r\n<td>written agreements<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Contact person for problems<\/td>\r\n<td>good ratings<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>quick payment at least according to the tariff<\/td>\r\n<td>only legally secure employment according to A\u00dcG<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>These are some of the important factors that make a good promotion agency. Good quality management is also important. For clients, the price is also a decisive factor. However, it is always important to pay close attention to this so that clients do not put their foot in their mouth. Sometimes it is better to spend a little more money, but to really get quality in return.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"welchejobs\">What jobs does a promotion agency offer?<\/h2>\r\n\r\n\r\n\r\n<p>Promotion agencies offer a wide variety of jobs, so there is an interesting occupation for almost every requirement and need. Promoters are always needed for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Station promotion<\/li>\r\n<li>Campus doctorate<\/li>\r\n<li>Consumer Promotion<\/li>\r\n<li>Club promotion<\/li>\r\n<li>Cross Promotion<\/li>\r\n<li>Event promotion<\/li>\r\n<li>Costume promotion<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>We are also looking for project managers and trainees. Promotion campaigns are linked to many tasks. Equipment may need to be set up in advance. This requires set-up and dismantling assistants. Interpreters, counter staff and presenters are also among the jobs available in a promotion agency.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wiekomme\">How do I get jobs through the promotion agencies?<\/h2>\r\n\r\n\r\n\r\n<p>There are various ways to find coveted part-time jobs in the promotion and trade fair sector. Sometimes jobs are advertised on job boards that you can apply for. Or you can take a look at the websites of promotion agencies. There is usually a general application and registration form on the agencies' websites. Once you have registered, you fill out your sedcard and can search for interesting jobs such as the <a href=\"https:\/\/trustpromotion.de\/en\/the-best-jobs-hostess-promoter\/\">best hostess jobs<\/a> look. If there is a need for personnel, the promotion agency will also contact you and ask whether you are interested in a job at the specified time. However, accepting a job is not a must. If you don't have time on the project date, it's not a problem. You will still remain in the database and will be informed of suitable jobs as required.<\/p>\r\n\r\n\r\n\r\n<p>But it's not just you who has to be happy with the job. The client also has a say in the selection of personnel. If you are interested in a promotion job, the promotion agency will introduce you to the client using your sedcard. There may also be a short audition so that the client can see which people are suitable for the promotion.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"gibtes\">Does the promotion agency operate nationwide or only regionally?<\/h2>\r\n\r\n\r\n\r\n<p>Most promotion agencies offer their services nationwide. They have a large database of part-time jobbers who would like to work on projects. The part-time jobbers come from the most diverse corners of Germany, so that nationwide project realisations are possible. Attention is also paid to which part-time jobbers would like to be active nationwide. Some people do not have the opportunity to travel long distances. Clients also occasionally specify that they only want people from the region in which the campaign is taking place. Some promotion agencies are also represented at international events and also realise exciting projects abroad with a professional team.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"welchesgroesste\">Which is the largest promotion agency in Germany?<\/h2>\r\n\r\n\r\n\r\n<p>It's not easy to say which promotion agency is the biggest in Germany. The agencies we have already mentioned are all known for their professionalism and large number of projects. Pro-Vogue was founded in 1993 and has already managed well over 15,000 projects. TRUST Promotion, founded in 2000, has also successfully worked on over 15,000 projects. InStaff &amp; Jobs GmbH was only founded in February 2014 and has already won over 5,000 clients. These are just a few examples of large promotion agencies.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"werkann\">Who can work for a promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>There are a few requirements for working as a promoter. If you want to work in this field, you must be at least 18 years old. The ability to work in a team is required in such jobs. You also need to be good with people. The following points are also important:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Short-term employment (max. 70 days per year or 3 months continuously (5-day week))<\/li>\r\n<li>Promotion jobs must not be professional (must be of secondary importance)<\/li>\r\n<li>There is no social security obligation<\/li>\r\n<li>There is no earnings limit<\/li>\r\n<li>Payment of wage tax<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Promotional jobs are very popular with pupils and students. However, people with a main job that is subject to compulsory insurance can also take on a promotional job as a sideline if time permits. High school graduates who want to start university can also get off to a flying start as promoters.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wielaeuft\">How does the work with the promotion agency work?<\/h2>\r\n\r\n\r\n\r\n<p>If you decide to work through the promotion agency, you will receive job offers. If a job appeals to you and the client would like you to join their promotion team, you can get started. You may have to attend an audition at the beginning. Once everything has been agreed, you will receive a briefing containing all the instructions. Of course, you will also be briefed on the job. Depending on the promotion, there may also be a team leader at the promotion location who will give instructions and be available to answer any questions. Employment is via the promotion agency, not the promotion organiser.<\/p>\r\n\r\n\r\n\r\n<p>Instructions such as the start and end of work and break times are specified by the client. It is also possible to specify the work clothing. A good example is the costume promotion campaign. Promoters must wear the specified costumes. Sometimes there are no specific requirements, so a casual business outfit is sufficient.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"isteinepromo\">Is a promotion agency a temporary employment agency?<\/h2>\r\n\r\n\r\n\r\n<p>Promotional staff may not be billed on the basis of a trade licence. This counts as illegal employment. As the staff are employed by the promotion agency and deployed for the customer's promotion campaigns, they must have a licence to supply temporary workers. This means that the promotion agency is a temporary employment agency. After all, the personnel are provided for the events. Clients must even satisfy themselves in advance that the <a href=\"https:\/\/trustpromotion.de\/en\/legally-compliant-employment-of-temporary-staff\/\">the doctoral employees are really employed in a legally secure manner<\/a> and may act as a temporary employment agency. Clients are jointly liable for the social security contributions to be paid if the German Pension Insurance (Deutsche Rentenversicherung) audit takes place. If undeclared work is detected, criminal liability cannot be ruled out. For this reason, clients should select the promotion agency very carefully.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wiewirdpersonal\">How is staff recruited and employed by the promotion agency?<\/h2>\r\n\r\n\r\n\r\n<p>Reputable and reliable promotion agencies comply with the law and employ trade fair and promotion staff in a legally compliant manner. Employment via a trade licence is not permitted, as staff are bound by instructions. If the agency were to bill promotional staff on the basis of a trade licence, this would constitute bogus self-employment. Therefore, legally secure employment is unavoidable. In most cases, the short-term employment relationship comes into play. This means that you <a href=\"https:\/\/trustpromotion.de\/en\/70-days-regulation\/\">work a maximum of 70 days a year<\/a> are allowed. Thanks to such employment, all social and legal requirements are met. The employees are of course covered by accident and liability insurance. If income tax and solidarity surcharge are due, the amount will be paid. You can reclaim the amounts on your income tax return, provided you remain below the basic tax-free allowance.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"wiewichtigpromo\">How important are promotion agencies?<\/h2>\r\n\r\n\r\n\r\n<p>If an event and a promotional campaign are to run to your complete satisfaction, professional support makes sense. The promotion agencies know exactly what is important and plan the promotion campaign down to the smallest detail. Larger campaigns in particular need to be well planned and adequately staffed. Thanks to the agencies, the company's own employees are not taken away from their actual tasks, but can continue to pursue these areas. As the promotion agencies are completely in the picture and know what is important for promotions, they are very helpful and important for success.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"warumbietet\">Why is external staff from a promotion agency a good idea?<\/h2>\r\n\r\n\r\n\r\n<p>Of course, clients could decide to hire promotional staff themselves. But how sensible is it to employ promoters on a permanent basis? Promotions and events do not take place all the time. That's why it makes sense to use external staff. Companies benefit from more flexibility. In addition, the following things are in favour of personnel from a promotion agency:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Staff with event experience<\/li>\r\n<li>Multilingual staff if required<\/li>\r\n<li>individually selectable<\/li>\r\n<li>In the event of illness, replacement staff are provided by the agency<\/li>\r\n<li>Dealing with customers is not a problem<\/li>\r\n<li>motivated employees<\/li>\r\n<li>no reports to health insurance and tax office<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>As soon as a promotional campaign is over, the staff are no longer needed and are withdrawn. As a result, there are no further personnel costs for clients. Cancellations are not necessary as the staff are employed by the promotion agency.<\/p>","protected":false},"excerpt":{"rendered":"<p>Promotion agency - all important questions at a glance You want to ...<\/p>","protected":false},"author":6,"featured_media":9349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion"],"_links":{"self":[{"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/posts\/9341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/comments?post=9341"}],"version-history":[{"count":0,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/posts\/9341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/media\/9349"}],"wp:attachment":[{"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/media?parent=9341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/categories?post=9341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustpromotion.de\/en\/wp-json\/wp\/v2\/tags?post=9341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}