{"id":56636,"date":"2025-09-02T13:48:49","date_gmt":"2025-09-02T11:48:49","guid":{"rendered":"https:\/\/trustpromotion.de\/?p=56636"},"modified":"2025-09-03T11:18:49","modified_gmt":"2025-09-03T09:18:49","slug":"wrigley-extra-promotion","status":"publish","type":"post","link":"https:\/\/trustpromotion.de\/pl\/wrigley-extra-promotion\/","title":{"rendered":"Wrigley Extra Promotion"},"content":{"rendered":"

Wrigley Extra Uni-Promotion 2025 \u2013 Unterst\u00fctzung f\u00fcr Studierende in der Pr\u00fcfungsphase<\/strong><\/p>\n

F\u00fcr Wrigley Extra<\/strong>, die weltweit bekannte Marke f\u00fcr zuckerfreien Kaugummi<\/strong>, durften wir Anfang 2025 eine deutschlandweite Uni-Promotion<\/strong> umsetzen. Ziel der Aktion war es, Studierende w\u00e4hrend der Pr\u00fcfungsphase zu unterst\u00fctzen<\/strong> und ihnen eine kleine mentale St\u00e4rkung f\u00fcr die \u201eExam Season\u201c zu bieten.<\/p>\n

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Wrigley Extra \u2013 Kaugummi f\u00fcr die Konzentration<\/strong><\/p>\n

Wrigley Extra verteilte in der Pr\u00fcfungszeit zuckerfreien Kaugummi<\/strong>, um Studierenden zu helfen, konzentriert zu bleiben<\/strong> und die stressige Phase ein wenig zu erleichtern. Mit der Uni-Promotion wollte Mars Wrigley direkt an der Zielgruppe<\/strong> ansetzen und den Studierenden etwas \u201ef\u00fcr die Nerven\u201c zukommen lassen.<\/p>\n

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Einsatzorte & Team<\/strong><\/p>\n

Die Promotion fand in mehreren St\u00e4dten statt: Bonn, K\u00f6ln, M\u00fcnster, Aachen, Berlin, Dresden und Bochum<\/strong>. F\u00fcr jeden Standort waren jeweils 3 Promoter:innen im Einsatz<\/strong>, insgesamt hatten wir 20 verschiedene Promoter:innen \u00fcber 5 Tage<\/strong> w procesie.<\/p>\n

Zeitraum der Aktion:<\/strong><\/p>\n

    \n
  • \n

    11.02.\u201313.02.<\/p>\n<\/li>\n

  • \n

    18.02.\u201319.02.<\/p>\n<\/li>\n<\/ul>\n

    Unsere Promoter:innen sorgten f\u00fcr eine freundliche Ansprache, verteilten die Kaugummis gezielt und machten die Studierenden auf die Marke aufmerksam \u2013 direkt auf dem Campus, in Bibliotheken oder Lernbereichen<\/strong>.<\/p>\n

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    Wirkung der Promotion<\/strong><\/p>\n

      \n
    • \n

      Direkter Kontakt mit der Zielgruppe<\/strong><\/p>\n<\/li>\n

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      Unterst\u00fctzung der Studierenden<\/strong> w\u00e4hrend der Pr\u00fcfungsphase<\/p>\n<\/li>\n

    • \n

      Erh\u00f6hung der Markenbekanntheit<\/strong> von Wrigley Extra<\/p>\n<\/li>\n

    • \n

      Positive Markenerfahrung<\/strong> durch kostenlose Proben<\/p>\n<\/li>\n<\/ul>\n

      Dank des professionellen Einsatzes unseres Teams konnten viele Studierende in der Pr\u00fcfungsphase motiviert und die Marke Wrigley Extra positiv erlebbar<\/strong> gemacht werden.<\/p>\n

      \n

      Fazit: Erfolgreiche Campus-Promotion<\/strong><\/p>\n

      The Uni-Promotion von Wrigley Extra<\/strong> war ein voller Erfolg: Mit 20 Promoter:innen an 7 Standorten<\/strong> konnte die Marke direkt an die Zielgruppe herangetragen werden, Studierende wurden unterst\u00fctzt und die Pr\u00fcfungsphase ein wenig entspannter gestaltet.<\/p>\n

      Mit TRUST Promotion profitieren Marken von:<\/p>\n

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      • \n

        Erfahrenen Promoter:innen f\u00fcr Uni-Promotions<\/strong><\/p>\n<\/li>\n

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        Direktkontakt zu zielgruppenspezifischen Kampagnen<\/strong><\/p>\n<\/li>\n

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        Professioneller Umsetzung in mehreren St\u00e4dten gleichzeitig<\/strong><\/p>\n<\/li>\n

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        Effektiver Steigerung der Markenbekanntheit und Markenbindung<\/strong><\/p>\n<\/li>\n<\/ul>\n

         <\/p>\n

        Vielen Dank F\u00fcr die vertrauensvolle Zusammenarbeit und Beauftragung von IPG DXTRA (Germany) GmbH<\/p>","protected":false},"excerpt":{"rendered":"

        Wrigley Extra Uni-Promotion 2025 \u2013 Unterst\u00fctzung f\u00fcr Studierende in der …<\/p>","protected":false},"author":7,"featured_media":56687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,6,22],"tags":[],"class_list":["post-56636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-messepersonal","category-nebenjob"],"yoast_head":"\nWrigley Extra Promotion - TRUSTPromotion de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustpromotion.de\/pl\/wrigley-extra-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrigley Extra Promotion - TRUSTPromotion de\" \/>\n<meta property=\"og:description\" content=\"Wrigley Extra Uni-Promotion 2025 \u2013 Unterst\u00fctzung f\u00fcr Studierende in der ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trustpromotion.de\/pl\/wrigley-extra-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"TRUSTPromotion de\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-02T11:48:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T09:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trustpromotion.de\/wp-content\/uploads\/2025\/09\/Promoter_verteilen_overall.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1023\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trust\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trust\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/\"},\"author\":{\"name\":\"Trust\",\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/#\\\/schema\\\/person\\\/3364375fa7dd974c6d18a93511ca7646\"},\"headline\":\"Wrigley Extra Promotion\",\"datePublished\":\"2025-09-02T11:48:49+00:00\",\"dateModified\":\"2025-09-03T09:18:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/\"},\"wordCount\":320,\"publisher\":{\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustpromotion.de\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Promoter_verteilen_overall.png\",\"articleSection\":[\"Events\",\"Messepersonal\",\"Nebenjob\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/\",\"url\":\"https:\\\/\\\/trustpromotion.de\\\/wrigley-extra-promotion\\\/\",\"name\":\"Wrigley Extra Promotion - 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