Mystery shopping

What is mystery shopping?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]V[/fusion_dropcap]on Mystery-Shopping / Mysteryshopping spricht man dann, wenn ein Testkauf durch Testkäufer und Testkunden stattfindet. Sie treten als reale Kunden auf, um die Situation vor Ort wahrzunehmen.

What is mystery shopping good for?

Mystery shopping was developed to objectively assess the situation in local shops. Test shoppers are deployed as normal customers. Afterwards, they evaluate the test purchase according to predefined criteria. The main aim of such mystery shopping is to assess the shopping process. The assessment criteria include

• Buying advice
• Friendliness
• Order
• Cleanliness
• Vigilance in the event of theft

It is important for mystery shoppers to present themselves in such a way that the Personnel does not notice the test purchase. If the sellers were aware that it was a test purchase, they would quickly maximise the quality.

How does a mystery shopping project work?

The process of a mystery shopping project is always similar. First of all, the requirements are defined. The objectives are also defined. The responsible agencies draw up an observation catalogue. Agencies determine how such a measure is carried out (whether external companies, professional testers, beginners, etc. are used). How the testers are trained, what time schedule is relevant and how the results are fed back are also recorded. The data is then analysed and the results determined.

Who can become a Mysteryshopper?

Jobs in this area are usually offered on a short-term basis. They are often students or employees who want to earn some extra money. Short-term employment is known for the 70-day rule. Employees in such employment can work a maximum of 70 days per yearwhich is normally completely sufficient for such projects.