What is mystery shopping?
From Mystery shopping / Mystery shopping is when a test purchase is made by mystery shoppers and test customers. They act as real customers in order to perceive the situation on site.
What is mystery shopping good for?
Mystery shopping was developed to objectively assess the situation in local stores. Test shoppers come across as normal customers. They evaluate the test purchase afterwards according to predefined criteria. The main aim of such mystery shopping is to assess the shopping process. The assessment criteria include
- Purchasing advice
- Friendliness
- Order
- Cleanliness
- Vigilance in the event of theft
It is important for mystery shoppers to present themselves in such a way that the Personnel is unaware of the test purchase. If the sellers were aware that it was a test purchase, they would quickly maximize the quality.
How does a mystery shopping project work?
The process of a mystery shopping project is always similar. First of all, the requirements are defined. The objectives are also defined. Responsible agencies create an observation catalog. Agencies determine how such a measure is to be carried out (whether external companies, professional testers, beginners, etc. are to be used). How the testers are trained, what time frame is relevant and how the results are fed back are also recorded. This is followed by data evaluation and the determination of results.
Who can become a Mysteryshopper?
Jobs in this area are usually offered on a short-term basis. They are often students or employees who want to earn some extra money. Short-term employment is known for the 70-day rule. Employees in such employment can work a maximum of 70 days per yearwhich is normally completely sufficient for such projects.
« zurück zum Index
