Vom 26. bis 29. Mai sorgten 17 Promoter dafür, dass die M Community ausgelassen feiern konnte: Im Rahmen des 24-Stunden- Rennens des ADAC am Nürburgring fand das ausverkaufte (!) M Festival statt. Hier feierte die M Community nun zum sechsten mal „den stärksten Buchstaben der Welt“. Die Motorsport – und vor allem BMW-M Fans erlebten das Rennen in einer exklusiven VIP-Area direkt an der Grand-Prix Strecke oder ließen sich zur Fan-Base im Herzen der Grünen Hölle bringen. Hier konnten sie das Rennen aus nächster Nähe spüren, hören und beobachten.
Project manager Natalia Wojciak and project assistant Maximilian Kuhnes had divided up the promoters into different areas - the TRUST team was involved in both accreditation and the giveaways for the M Community. Promotion active. But the TRUST promoters were also responsible for organising the helicopter flights over the race track, the shuttle service and the paddock tours. With 600 guests, they had their hands full - and unfortunately the weather was not necessarily on the side of the organisers, racing drivers and motorsport fans on this day ...
Natalia Wojciak reports: "We had the full programme here in the Eifel - from rain to storms and thunderstorms. The race even had to be interrupted due to an accident involving 18 cars. But fortunately nobody was injured and the atmosphere was still good."
The M Festival entered its sixth round this year. And the M Community rocked the Ring once again, transforming the Nürburgring into a gigantic fan mile. "The M Community wasn't fazed by the weather," says a delighted Natalia Wojciak, adding: "They cheered loudly with the BMW flags we handed out. A super event with a super audience!"
