Midsommar part 3: IKEA strawberry pannkakstårta

MIDSOMMAR is almost as important as Christmas in Sweden. This is because the whole family gets together on this date too and a festive feast is served. From pickled herring, crayfish and crispbread to really delicious desserts, such as strawberry tartlets with cream.

Strawberry tarts of all shapes and sizes are a great tradition at MIDSOMMAR in Sweden, as they are made with the first strawberries of the year. That's why IKEA showed its customers in Berlin from 11 to 25 June how they can make their own strawberry pannkakstårta using IKEA products. The recipe is easy to make and invites people to spontaneously join in as they pass by. IKEA was supported by TRUST Promotion.

Two promoters with health certificates supervised this campaign in the IKEA stores in the (kitchen) exhibition/restaurant between 1pm and 7pm. They handed out small snacks and invited people to make pannkakstårta together.

The delicious aroma of the fresh dough spread and attracted customers, who quickly became fans of the traditional strawberry pannkakstårta and no doubt eagerly made more at home.