Midsommar part 2: MIDSOMMARFEST

Traditionell feiern Schweden in ihrer Heimat Schweden und in aller Welt zwischen 20. und 26. Juni MIDSOMMARFEST. So auch die allseits bekannte schwedische Einrichtungsfirma IKEA. Zum zweiten Mal unterstütze TRUST Promotion IKEA is now supporting the celebrations at all stores in Berlin. From organising, commissioning and setting up various stations to the artificial turf for the big day on 25 June.

And despite the short preparation time of only two and a half weeks for all the trades and the entire planning, everything worked out perfectly: From 10 a.m. to 5 p.m., a DJ from TRUST Promotion provided a good atmosphere in the Midsommar areas while the promoters, two to four people from each IKEA store, looked after the catering area or wove flower wreaths with the guests.

A special highlight, especially for the younger guests at the MIDSOMMARFEST: the cow milking competition, organised and supervised by the TRUST promoters, who had to regularly top up the artificial cows with white liquid to make milking worthwhile ...

Maik Schrader, Head of Germany at TRUST Promotion, is proud of his team: "We didn't have a single cancellation! The whole Personnel was there, despite the heat and storm at a late hour in Lichtenberg. That makes me personally very happy!"