Promotion agency - all important questions at a glance

29.10.2019

Promotion agency - all important questions at a glance

Du möchtest auch wissen, was eine Promotionsagentur ist, welche Aufgaben sie übernimmt und wie du eine gute Agency recognise? These questions are answered in this article. You will also find answers to other important questions. These include how to find good jobs.

Table of contents:

What is a promotion agency?

A promotion agency is a professional team that specialises in the planning and implementation of various promotion concepts. A promotion is an instrument for promoting sales. It is always limited in time and always aims to support the marketing strategy. Whether on a national or international level, there is a wide range of Promotion agency offers a full service for the desired Event including provision of personnel.

What does a promotion agency do?

A promotion agency develops and manages various promotional campaigns to establish and position a product or service. The work of a promotion agency begins with research. This is followed by strategy development, planning and finally the selection of the right location. Tours are planned and a professional team is provided for promotional campaigns. In addition, there is a wide range of services such as

Provision of the necessary equipment
Styling and make-up
Documentation and controlling

The team at the promotion agency significantly and measurably increases advertising effectiveness with individual campaigns. The three most important types of promotion are
1. Above-the-line promotion, which is always aimed at a large audience and first makes the customer aware that a product even exists and what it can do. a promotion to create awareness.
2. "Below-the-line promotion" is aimed specifically at individuals and their wishes and needs. Here, promoters are often booked to clearly convey the respective brand message. A promotion that leads to a sale.

and finally

4. the "through-the-line promotion", which combines the other two types of promotion. One example is a poster with a QR code printed on it. The poster creates awareness and the QR code provides targeted information.

What should I bear in mind when hiring a promotion agency?

If you want to commission a promotion agency to look after your own project, you should of course first find out more about the company. The following questions are important:

Does the team already have experience?
How long has the company been around?
Are there any good reviews of the Promotion Agency?
Does the agency offer a full service?
How does communication work?
Is the promotional staff employed in a legally secure manner?
Does the promotion agency have the necessary capacity to successfully realise the project?
Does the promotion agency specialise in a particular service?
Is there a written contract or only verbal agreements?

The promotion agency should only be commissioned once all the questions have been answered and match your own ideas.

Which promotion agencies are there?

There are many different promotion agencies throughout Germany that are happy to take care of a wide variety of events and make them a real success. Here we have listed some of the promotion agencies that are common providers in this field:

PRO-VOGUE Marketing GmbH from Frankfurt/Main
TRUST Promotion GmbH from Munich and Berlin
InStaff & Jobs GmbH from Berlin
PEARL PROMOTION GMBH & CO. KG from Maintal
Blank&Biehl GmbH from Hamburg
Adsolution GmbH from Cologne

The listed promotion agencies are among the largest providers in this field. They offer their services not only regionally, but also nationally and internationally.

Why do I need a promotion agency?

One Promotion Agency is what you need to realise an advertising campaign such as a product or airport promotion. The planning and realisation by the reliable team will make your Promotion campaign to the right success. You don't have to worry about recruitment and the right implementation, which saves you a lot of time.

How can I recognise a good promotion agency?

A good and reliable promotion agency is important for both clients and people looking for a promotion job. How can you recognise whether you are dealing with a proper and trustworthy agency for promotion and Trade fair acts? The important characteristics of a good promotion agency include

for promoters	for clients
Good accessibility	already successful Promotion Actions completed
Fast communication	Full service from a single source
ordinary Briefing	24/7 personal contact person
Provision of the equipment	written agreements
Contact person for problems	good ratings
quick payment at least according to the tariff	only legally secure employment according to AÜG

These are some of the important factors that make a good promotion agency. Equally important is a good Quality management. The price is also a decisive factor for clients. However, it is always important to take a close look so that clients don't put their foot in their mouth. Sometimes it is better to spend a little more money, but to really get quality in return.

What jobs does a promotion agency offer?

Promotion agencies offer a wide variety of jobs, so there is an interesting occupation for almost every requirement and need. Promoters are always needed for:

We are also looking for project managers and trainees. Promotion campaigns are linked to many tasks. Equipment may need to be set up in advance. For this, set-up and Dismantling assistant required. InterpreterCounter staff and presenters are also among the jobs that exist in a promotion agency.

How do I get jobs through the promotion agencies?

There are various ways to find coveted part-time jobs in the promotion and trade fair sector. Sometimes jobs are advertised on job boards that you can apply for. Or you can look on the pages of the Promotion agencies. There is usually a general application and registration form on the agencies' websites. Once you have registered, you fill in your Sedcard and you can look for interesting jobs like the best hostess jobs look. If there is a need for personnel, the doctorate will get in touch Agency will also contact you and ask whether you are interested in a job at the specified time. However, accepting a job is not a must. If you don't have time on the project date, it's not a problem. You will still remain in the database and will be informed of suitable jobs if required.

But it's not just you who has to be happy with the job. The client also has a say in the selection of personnel. If you are interested in a promotion job, the promotion agency will introduce you to the client using your sedcard. There may also be a short Castingso that the client can see which people are suitable for the promotion.

Does the promotion agency operate nationwide or only regionally?

Most Promotion Agencies offer their services nationwide. They have a large database of part-time jobbers who would like to work on projects. The part-time jobbers come from the most diverse corners of Germany, so that nationwide project realisations are possible. Attention is also paid to which part-time jobbers would like to be active nationwide. Some people do not have the opportunity to travel long distances. Clients also occasionally specify that they only want people from the region in which the campaign is taking place. Some promotion agencies are also represented at international events and also realise exciting projects abroad with a professional team.

Which is the largest promotion agency in Germany?

It's not easy to say which promotion agency is the biggest in Germany. The agencies we have already mentioned are all known for their professionalism and large number of projects. Pro-Vogue was founded in 1993 and has already managed well over 15,000 projects. TRUST Promotion, founded in 2000, has also successfully worked on over 15,000 projects. InStaff & Jobs GmbH was only founded in February 2014 and has already won over 5,000 clients. These are just a few examples of large promotion agencies.

Who can work for a promotion agency?

There are a few requirements for working as a promoter. If you want to work in this field, you must be at least 18 years old. The ability to work in a team is required in such jobs. You also need to be good with people. The following points are also important:

Short-term employment (max. 70 days per year or 3 months continuously (5-day week))
Promotion jobs must not be carried out on a professional basis (must be of minor importance)
There is no social security obligation
There is no earnings limit
Payment of wage tax

Promotion jobs are very popular with pupils and students. However, even people with a main job that is subject to compulsory insurance can, if time permits, take on a promotional job as a Second job accept. High school graduates who would like to start university can also get off to a flying start as promoters.

How does the work with the promotion agency work?

If you decide to work through the promotion agency, you will receive job offers. If a job appeals to you and the client would like you to join their promotion team, you can get started. You may have to attend an audition at the beginning. Once everything has been agreed, you will receive a briefing containing all the instructions. Of course, you will also be briefed on the job. Depending on the promotion, there may also be a team leader at the promotion location who will give instructions and be available to answer any questions. Employment is via the promotion agency, not the promotion organiser.

Instructions such as the start and end of work and break times are specified by the client. It is also possible to specify the work clothing. A good example is the costume promotion campaign. Promoters must wear the specified costumes. Sometimes there are no specific requirements, so that a casual business suit can be worn. Outfit is sufficient.

Is a promotion agency a temporary employment agency?

Promotional staff may not be billed on the basis of a trade licence. This counts as Undeclared work. As the personnel are employed by the promotion agency and deployed for the customer's promotion campaigns, they must be authorised to provide temporary workers. This means that the promotion agency is a temporary employment agency. After all, the personnel are provided for the events. Clients must even satisfy themselves in advance that the the doctoral employees are really employed in a legally secure manner and may act as a temporary employment agency. Clients are jointly liable for the social security contributions to be paid if the German Pension Insurance (Deutsche Rentenversicherung) audit takes place. If undeclared work is detected, criminal liability cannot be ruled out. For this reason, clients should select the promotion agency very carefully.

How is staff recruited and employed by the promotion agency?

Reputable and reliable promotion agencies comply with the law and employ trade fair and promotion staff in a legally compliant manner. Employment via a trade licence is not permitted, as Personnel is bound by instructions. If the Agency promotion staff charge on the basis of a trade licence, this constitutes bogus self-employment. Therefore, legally secure employment is unavoidable. In most cases, the short-term employment relationship comes into play. This means that you work a maximum of 70 days a year are allowed. Thanks to such employment, all social and legal requirements are met. The employees are of course covered by accident and liability insurance. If income tax and solidarity surcharge are due, the amount will be paid. You can reclaim the amounts via your income tax return, provided you remain below the basic tax-free allowance.

How important are promotion agencies?

If an event and a promotional campaign are to run to your complete satisfaction, professional support makes sense. The promotion agencies know exactly what is important and plan the Promotion campaign down to the smallest detail. Larger campaigns in particular need to be well planned and adequately staffed. Thanks to the agencies, the company's own employees are not diverted from their actual tasks, but can continue to pursue these areas. As the promotion agencies are completely in the picture and know what is important for campaigns, they are very helpful and important for success.

Why is external staff from a promotion agency a good idea?

Of course, clients could decide to hire promotional staff themselves. But how sensible is it to employ promoters on a permanent basis? Promotions and events do not take place all the time. That's why it makes sense to use external staff. Companies benefit from more flexibility. In addition, the following things are in favour Personnel from a Promotion Agency:

Staff with event experience
Multilingual staff if required
individually selectable
In the event of illness, replacement staff are provided by the agency
Dealing with customers is not a problem
motivated employees
no reports to health insurance and tax office

As soon as a promotion is over, the Personnel no longer needed and deducted. As a result, there are no further personnel costs for clients. There is no need for redundancies, as the staff are kept on through the promotion. Agency is busy.