What is B2B?
B2B is the abbreviation for business-to-business. This refers to the business relationship between at least two companies. This type of business relationship predominantly occurs in marketing, which is referred to as B2B marketing.
What is B2B marketing all about?
Years ago, the term capital goods marketing was used, but today it is referred to as B2B marketing. In this type of marketing, marketers only present products and services to companies. B2B-Marketing is a recurring theme at trade fairs and other events organized by companies for companies.
What are the objectives of B2B marketing?
The main aim of B2B marketing is to expand the customer base. Contacts with old customers should also be revived. This type of marketing is used to increase awareness of the brand or product. Companies pursue the goal of continuing to grow and becoming more successful. If a company's customer base grows, this has a positive effect on economic growth.
What is important for marketing in the B2B sector?
There is so much competition on the market that it is not always easy to convince people of the merits of your company. Seriousness, Reliability and optimum customer service are particularly important. The promotional campaigns must also be designed accordingly. Many companies entrust the planning and implementation of promotional campaigns to professional promotion agencies. They deal with all the important things such as target group identification and product presentation. Promotion agencies also have a Personnel pool with employees on a short-term employment basisso that the advertiser does not have to worry about recruitment.
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