What is a merchandiser?
A Merchandiser is an employee of a company who takes on the task of promoting sales. The merchandiser's merchandising measures are intended to drive product sales in retail outlets.
What tasks does the merchandiser perform?
Merchandisers stage products or the entire brand to promote the sale of items. The tasks include:
- Presentation of the articles
- Selection of decoration
- Use of fragrances and music
- Design of the product labels
Sales promotion staff must present the products so perfectly in the store that customers take notice and stop. The main goal is to get people to buy the products.
Stores and stores as well as the market are analyzed in advance by sales promoters. Products are then placed accordingly. In addition, it is the responsibility of the sales staff at the points of sale to Personnel how they can increase their sales through suitable measures. This includes instructing promoters in the presentation of products and providing training.
One of the important tasks at the end is the performance review. It is checked whether the merchandising measures have boosted sales. Changes are recorded. In addition, it is determined in which area there is potential.
Where does a merchandiser work?
A Merchandiser can be used in any industry. Whether in the electrical industry, in the pharmaceutical industry, in the furniture industry or in other industrial sectors and trade, it can be used anywhere. Also Merchandisers in legally compliant employment are just as important at trade fairs and events such as hostesses, hosts and promoters.
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