Point of sale marketing
18.11.2019
What is point of sale marketing?
[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]P[/fusion_dropcap]oint of Sale Marketing ist eine Marketingvariante, die direkt am Verkaufsort stattfindet. Es umfasst alle Leistungen am Verkaufsort, die mit Werbung zu tun haben und optimal abgestimmt wurden.
What should point of sale marketing achieve?
The aim of optimally coordinated POS marketing methods is to encourage customers to buy products and services on site or at a promotional stand. However, it is not always easy to achieve this goal.
How can point of sale measures be successful?
To sell a product successfully, there are important factors to consider. The customer must feel completely at ease. That is the first important point. For local retailers, this means making the shop visually appealing and interesting. Of course, it also depends on the sales staff. People like to shop in shops where they are treated properly and encounter friendly sales staff. Online retailers, on the other hand, need to ensure that their website is user-friendly and that they provide good customer advice over the phone.
How helpful is a promoter for point of sale marketing?
Some companies occasionally use promoters who have the task of presenting products to customers and making them palatable. Promoters are usually employed on a short-term basis for a specific campaign. They are designed to promote sales and encourage visitors to buy.
