What is point of sale marketing?
Point of sale marketing is a marketing variant that takes place directly at the point of sale. It includes all services at the point of sale that have to do with advertising and have been optimally coordinated.
What should point of sale marketing achieve?
The aim of optimally coordinated POS marketing methods is to encourage customers to buy products and services on site or at a promotional stand. However, it is not always easy to achieve this goal.
How can point of sale measures be successful?
To sell a product successfully, there are important factors to consider. The customer must feel completely at ease. That is the first important point. For local retailers, this means making the store visually appealing and interesting. Of course, it also depends on the sales staff. People like to store in stores where they are treated properly and encounter friendly sales staff. Online retailers, on the other hand, need to ensure that their website is user-friendly and that they provide good customer advice over the phone.
How helpful is a promoter for point of sale marketing?
Some companies occasionally use promoters who have the task of presenting products to customers and making them appealing. Promoters are usually employed on a short-term basis for a specific campaign. They are intended to promote sales and give visitors an impulse to buy.
« zurück zum Index
