Pop-up store
18.11.2019
What is a pop-up store?
[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]E[/fusion_dropcap]in Pop-up Store ist eine separate Ladeneinheit mit überraschender Produktinszenierung, welche provisorisch als kurzfristiges Einzelhandelsgeschäft eingerichtet wurde. Dort findet ein Pop-up Verkauf statt. Meistens ist solch ein Store ähnlich einer Boutique oder eines Lagerverkaufs gestaltet.
What is special about the pop-up store?
The special thing about pop-up stores is that they usually appear unexpectedly and unannounced out of nowhere. Guerrilla stores, as they are often called, can usually be found in the most unusual places where nobody expects them. However, they disappear just as quickly as they appear.
What is the purpose of a pop-up store?
Pop-up stores are usually designed in such an exciting and surprising way that they immediately attract the attention of customers. Word-of-mouth advertising is also crucial to the success of this type of marketing. Pop-up sales are designed to reach many customers and sell products in a short space of time. Customers must always expect the shop to disappear again, so they are encouraged to make impulse purchases.
Who organises pop-up store promotions?
A wide variety of brands and manufacturers opt for this sales option as the advertising costs are reasonable. In addition, suitable premises can be rented inexpensively for the promotion. Seasonal goods can be sold quickly in this way. Sales in the pop-up store are boosted by promoters. Event staff from recruitment agencies have the appropriate Personnel in legally secure employmentwhich carries out promotional campaigns and distributes flyers in shopping centres or pedestrian zones, for example.
