Tasting

What is tasting?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]D[/fusion_dropcap]ie Verkostung von Lebensmitteln und Köstlichkeiten wird als Degustation bezeichnet. Solch eine Aktion geschieht in der Regel in oder vor den Läden vor Ort oder während bestimmter Events.

What is the point of a tasting?

The main aim of a tasting is to make people aware of certain delicacies and encourage them to buy them. It is not a campaign to satiate customers, but to make them curious to try more.

Many people are certainly familiar with small pieces of cheese or sausage that are occasionally handed out for tasting. The customer gets to know the flavour through such a campaign and can now consider whether they would like to buy such food immediately or later.

Who organises such tastings?

Sometimes tasters are simply placed on the cheese counter, at the bakery stand or at the sausage counter. These are, so to speak, served by the Personnel offered. However, there are also many campaigns that are carried out separately by promotional staff. The promotion team that carries out the marketing measure is intended to make the brand or a specific product better known. Among other things, there are many Part-time jobs and students in Munich and other major citieswho would like to earn a few extra euros and work as promoters.

Sometimes there are also surveys that people can take part in. They can rate a particular product and indicate whether they would like to see other products in the range or are satisfied with the flavour, smell and so on.

What can be tasted?

In principle, a wide variety of foods can be tasted. Whether liquids or solids, with a Tasting everything is possible. Among other things, there is always the tasting of:

• Fruit juices
• Crying
• Tea varieties
• Liqueurs
• Cheese varieties
• Sausage specialities

Depending on the campaign and the destination, it is not uncommon for several foods to be offered for tasting together. Cheese and wine are among the foods and luxury foods that can be combined well.