Servicepersonal. Chefhostessen. Produktberater.

Messehostessen – der Erfolgsfaktor für eine erfolgreiche Messe

A trade fair costs money,

sometimes even a lot of money. Stand hire, an elaborate exhibition stand and a lot of marketing devour a large part of the calculated budget. However, too little attention is often paid to a key success factor, the trade fair staff. And this is regardless of whether this is provided internally or booked externally.

And, as many studies show, the personnel factor is the most common reason for unsatisfactory trade fair success.

Menschen

besuchen Messen und sprechen dort mit Menschen über die Leistungen und Produkte Ihres Unternehmens. Auf einer Messe herrscht jedoch eine völlig andere Atmosphäre wie in Ihren üblichen Gesprächen in Ihrem Büro oder bei Ihren potentiellen Kunden. Die Anforderungen an das Messepersonal sind enorm. Lange Dienstzeiten, hohe Temperaturen, stickige Luft, viele viele Menschen. In dieser Umgebung Ihre Botschaft zu vermitteln, die Identität Ihres Unternehmens zu verkörpern, erfordert spezielle Eigenschaften des auf einer Messe tätigen Personals. Auf keinen Fall taugt eine Messe als „willkommene Abwechslung“ zum Büroalltag, natürlich mit Messeparty im Anschluß.

A key factor for motivated trade fair staff is good preparation in conjunction with clear objectives for each work area as to what is to be achieved at the trade fair.

Exhibition staff at a glance

Trade fair host/hostesses
Chefhostessen /
Teamleiter/ -innen
VIP carers
Model hosts / hostesses

Product consultant
Service staff
Foreign language hosts/hostesses
Helping Hands

Our guide:

„Messeerfolg durch Personal“ unterstützt Sie bei der Vorbereitung Ihrer Messebeteiligung, bietet wertvolle Anregungen, Checklisten und Arbeitshilfen. Ihre persönlichen Fragen beantworten wir gerne telefonisch oder per Mail.

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What you can rely on from our promotion staff:

Flexible
resilient
motivated
good manners
confident demeanour
communicative competences

Sympathetic appearance
Responsible
Team player
Foreign languages
sociable
Fast absorption capacity

No milkmaid's bill

Internal personnel:

Know the product, the company and in some cases the customers well.
Trainees who are often employed have no trade fair experience in terms of resilience, service, dealing with customers and need to be trained in trade fair conditions.
High costs for overnight stays, travelling and expenses.
Work in the office is left undone and has to be caught up on.
Punctuality, enjoyment of work, well-groomed appearance and communication skills are required.
Hohes Risiko – wenn die Person ausfällt, ist die Position am Stand unbesetzt.

External personnel:

Must be trained on the products.
No / low costs for overnight stays, as recruitment is mostly regional.
Knife-operated and resilient.
Multilingual on request.
Selection according to certain qualifications possible.
Selection possible according to external appearance features.
In the event of cancellation due to illness, a replacement will be provided by the agency.
Your own staff can concentrate on their core tasks: Acquisition, negotiations, etc.

Clothing

Standardised clothing and accessories for your trade fair appearance?

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Wir unterstützen unsere Kunden regelmäßig auf folgenden Messen

Most important trade fair services

Produktdemonstration Messe TRUST Promotion

Product demonstration

The trade fair hostesses and hosts from TRUST Promotion know exactly how to present your product in the best light and offer your customers a unique product experience.

Competent advice in several foreign languages

Whether English, French or Spanish, the trade fair hosts and hostesses offer competent and professional advice in the foreign language of your choice.

Exhibition stand support

The exhibition stand is the most important figurehead. TRUST Promotion's trade fair staff will look after your stand, welcome new visitors, put them in touch with the right contact person and leave a professional impression on your customers.

Serving drinks and snacks

Refreshing drinks and small snacks can help you to shorten customers' waiting times and often provide a good conversation starter. TRUST Promotion staff will ensure that your stand is always perfectly tidy and that there are no empty glasses lying around.

Welcoming your trade fair visitors and bridging any waiting time

It can take a few minutes until the right contact person is available at a trade fair. The trade fair hostesses and hosts from TRUST know exactly how to bridge this waiting time for your customers.

Assembly and dismantling

Setting up an exhibition stand is time-consuming and requires some muscle power. Trained personnel are also required, e.g. for operating the event technology such as lighting, sound, etc. TRUST Promotion's staff will support you during set-up so that you have time for your important preparations.

Further points for your successful trade fair appearance!

Mood

The atmosphere among the team members at an exhibition stand is extremely important. It is perceived subliminally by the visitors. A positive atmosphere is transferred to all participants, including your customers. Goal achieved!

Healthy snacks

Working at a trade fair is a tough job and requires full concentration. Pay attention to this when choosing snacks. Fruit, nuts and vegetable crisps are a much healthier alternative to crisps and Soletti. Dextrose instead of sweets or chocolate not only helps your employees to stay focussed.

Standardised clothing

Uniform clothing at the trade fair promotes team loyalty, conveys confidence and allows trade fair visitors to recognise at a glance who belongs to your team.

Name badges

Name badges are an absolute must for every trade fair stand. Your customers will find it easier to approach you and will immediately recognise who they are talking to.

Breaks

Treat yourself and your employees to short breaks in the fresh air every now and then. The light, noise and air in the exhibition halls are extremely tiring. A short trip out into the fresh air increases concentration and gives you new strength.

Sufficient time for training

The prerequisite for a successful trade fair is that the trade fair hostesses/hosts and all other employees know their specific tasks, the products and the company as well as the trade fair stand in detail.

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