Trade fair hostesses - the success factor for a successful trade fair

A trade fair costs money,

sometimes even a lot of money. Stand rental, an elaborate exhibition stand and a lot of marketing devour a large part of the calculated budget. However, too little attention is often paid to a key success factor, the trade fair staff. And this is true regardless of whether they are provided internally or booked externally.

And, as many studies show, the personnel factor is the most common reason for unsatisfactory trade fair success.


visit trade fairs and talk to people there about your company's services and products. However, the atmosphere at a trade fair is completely different to your usual conversations in your office or with your potential customers. The demands on trade fair staff are enormous. Long working hours, high temperatures, stuffy air, lots of people. Getting your message across in this environment, embodying the identity of your company, requires special qualities from the staff working at a trade fair. Under no circumstances is a trade fair suitable as a "welcome change" from everyday office life, with a trade fair party afterwards, of course.

A key factor for motivated trade fair staff is good preparation in conjunction with clear objectives for each work area as to what is to be achieved at the trade fair.

Exhibition staff at a glance

  • Trade fair host/hostesses
  • Head hostesses / team leaders
  • VIP supervisors
  • Model hosts / hostesses
  • Product consultant
  • Service staff
  • Foreign language hosts/hostesses
  • Helping Hands

Our guide:

"Messeerfolg durch Personal" supports you in the preparation of your trade fair participation, offers valuable suggestions, checklists and work aids.

We will be happy to answer your personal questions by telephone or e-mail. 

Your guide


What you can rely on from our trade fair staff:




good manners

confident demeanor

communicative skills

Sympathetic appearance


Team player


Foreign languages

Fast absorption capacity

No milkmaid's bill

Internal personnel:

Know the product, the company and in some cases the customers well.

Apprentices often have no trade fair experience in terms of resilience, service, dealing with customers and need to be trained in trade fair conditions.

High costs for overnight stays, travel and expenses.

Work in the office is left undone and has to be caught up on.

High risk - if the person is absent, the position at the stand is vacant.

External personnel:

Must be trained on the products.

No/low costs for overnight stays, as recruitment is mostly regional.

Knife-operated and resilient.

Multilingual on request.

Selection according to certain qualifications possible.

Selection possible according to external appearance features.

In the event of absence due to illness, a replacement will be provided by the agency.

Your own staff can concentrate on their core tasks: Acquisition, negotiations, etc.


Most important trade fair services

Product demonstration at the TRUST Promotion trade fair

Product demonstration

The trade fair hostesses and hosts from TRUST Promotion know exactly how to present your product in the best light and offer your customers a unique product experience.

Best advice by TRUST Promotion

Competent advice in several foreign languages

Whether English, French or Spanish, the trade fair hosts and hostesses offer competent and professional advice in the foreign language of your choice.

Exhibition stand support TRUST Promotion

Exhibition stand support

The trade fair stand is the most important figurehead. TRUST Promotion's exhibition staff will take care of your stand, welcome new visitors, put them in touch with the right contact person and leave a professional impression on your customers.

Serving drinks and snacks

Refreshing drinks and small snacks can help you to shorten the waiting time for customers and often provide a good conversation starter. TRUST Promotion staff will ensure that your stand is always perfectly tidy and that there are no empty glasses lying around.

Welcoming your trade fair visitors and bridging any waiting time

It can take a few minutes until the right contact person is available at a trade fair. TRUST's trade fair hostesses and hosts know exactly how to bridge this waiting time for your customers.

Assembly and dismantling

Setting up an exhibition stand is time-consuming and requires some muscle power. Trained personnel are also required, e.g. for operating the event technology such as lighting, sound, etc. TRUST Promotion's staff will support you during set-up so that you have time for your important preparations.

Further points for your successful trade fair appearance!


The atmosphere among the team members at an exhibition stand is extremely important. It is perceived subliminally by the visitors. A positive atmosphere is transferred to all participants, including your customers. Goal achieved!

Healthy snacks

Working at a trade fair is a tough job and requires full concentration. Pay attention to this when choosing snacks. Fruit, nuts and vegetable potato chips are a much healthier alternative to potato chips and Soletti. Dextrose instead of sweets or chocolate not only helps your employees to stay focused.

Uniform clothing

Uniform clothing at the trade fair promotes team loyalty, conveys confidence and allows trade fair visitors to recognize at a glance who belongs to your team.

Name badges

Name badges are an absolute must for every trade fair stand. Your customers will find it easier to approach you and will immediately recognize who they are talking to.


Treat yourself and your employees to short breaks in the fresh air every now and then. The light, noise and air in the exhibition halls are extremely tiring. A short trip out into the fresh air increases concentration and gives you new strength.

Sufficient time for training

The prerequisite for a successful trade fair is that the trade fair hostesses/hosts and all other employees know their specific tasks, the products and the company as well as the trade fair stand in detail.

Project examples with trade fair personnel


Uniform clothing and accessories for your trade fair appearance?

Make sure you 


on the personnel benefits 
With the CODE: EURO

*Valid for bookings in the service period from April 1, 2024 to May 31, 2024 (excluding framework agreements)