IAA 2021 in Munich - 9x different clients

Last year's IAA Mobility was the major event of the year. Trade fair-The world's largest automotive trade fair was held in Munich for the first time, making it the first major trade fair since the start of the coronavirus pandemic. 

Promoters, organizers and visitors alike have been preparing for the ultimate Event of the automotive industry. However, due to the strict hygiene measures, the preparations were also a real challenge for everyone involved - which was mastered brilliantly and made the IAA an absolute success!

With our Agency We were able to work for a total of 9 different top customers with our Personnel and have provided over 375 people in the period from 01.09. to 12.09.2021.

Our customers include: 

  • AUDI
  • BMW/MINI: commissioned as a service partner by the agency topteam
  • Porsche
  • Munich Trade Fair
  • Thomas magnets
  • Faurecia: commissioned as a service partner by the agency Joke Event
  • Fraunhofer Society
  • Ford: commissioned as a service partner by the Agency Imagination
  • Hyundai: commissioned as a service partner by the agency INNOCEAN Worldwide

We had multilingual hostesses and hosts, dedicated and experienced promoters and charming guides on duty for all customers. TRUST staff also provided test drive support and specialist advice for the various customers. And our logisticians and helping hands were actively involved in the set-up, conversion and dismantling before, during and after the event. 

The diverse tasks on the Trade fair In addition to the stand itself and the Open Spaces, which were set up throughout the city center, our staff were responsible for looking after the stand and answering questions, guiding guests, looking after the vehicles and test tracks, looking after guests at various exclusive evening events, issuing visitor passes, registering customers and guiding visitors around the individual exhibition stands. Our staff were also on duty at the information stands, answering all visitor questions relating to the trade fair and solving small and large problems at all times. In addition, there were representative tasks, the distribution of gifts and give-aways, as well as their packaging and coordination at the stands. 

We would like to take this opportunity to thank our customers and partner agencies for commissioning us and placing their trust in us: the IAA 2021 was an incomparable experience for us as an agency and the great cooperation and excellent joint preparation gave us great pleasure! 

And of course we would like to thank our Personnel who really did a great job! Both in the preparations and during the fair: You did a really great job! We say THANK YOU! 

We are now looking forward to an exciting Trade fair- and event year 2022 and are optimistic that many more live encounters will finally be possible again in the coming months! 

We promise you, our customers, our absolute commitment and reliable personnel quality, which is regularly ensured by our two quality managers, Lisa Ladewig and Aylin Jochum, through regular castings and onboardings. 

Our project managers in our Berlin office and at our head office in Munich look forward to receiving your personnel inquiries: whether for a trade fair, an event, a Promotionroadshows or tastings. 

And finally, of course, we want to let our management team, founder and owner Meike Klaebe-Leuchtner and Managing Director Maik Schrader, have their say: 

"We were particularly pleased with the large and extensive personnel orders for the IAA 2021, directly from renowned customers and partner agencies, because they show that trust is not just a word in our company name, but is actually lived and implemented. Both from us in our staff and from our customers in us as a company and personnel service provider. 

We have now been operating for over 21 years as Recruitment agency on the market - especially in these difficult times, this is not a matter of course and we are very grateful for the trust placed in us. Great things can only be achieved together - and we still have a lot to do: we will and want to continue to live up to this trust! TRUST us! 

Make sure you 


on the personnel benefits 
With the CODE: EURO

*Valid for bookings in the service period from April 1, 2024 to May 31, 2024 (excluding framework agreements)