IAA 2021 in Munich – 9x different clients

Last year’s IAA Mobility was the major event of the trade show and event industry: the world’s largest automotive trade show was held in Munich for the first time and was also the first major trade show since the Corona pandemic began.

Promoters, organizers and visitors alike were looking forward to the ultimate event in the automotive industry. Due to the strict hygiene measures, however, the preparations were also a real challenge for everyone involved – which was mastered brilliantly and made the IAA an absolute success!

With our agency, we were allowed to be on duty with our personnel for a total of 9 different top customers and provided over 375 people in the period from 01.09. to 12.09.2021.

Among our customers we may count:

  • AUDI
  • BMW/MINI: as service partner assigned by the agency topteam
  • Porsche
  • Munich Trade Fair
  • Thomas Magnets
  • Faurecia: as service partner assigned by the agency Joke Event
  • Fraunhofer Company
  • Ford: as service partner assigned by the agency Imagination
  • Hyundai: as service partner assigned by the agency INNOCEAN Worldwide

For all clients we had among others multilingual hostesses and hosts, dedicated and experienced promoters and charming guides. In addition, TRUST staff provided test drive support and also expert advice to the various customers. And our logisticians and helping hands actively assisted with set-up, conversion and dismantling before, during and after the event.

Among the many tasks at the show itself and at the Open Spaces that were set up throughout the downtown area were booth support and answering questions, directing guests along the way, taking care of the vehicles and test tracks, assisting guests at various exclusive evening events, issuing visitor passes, registering customers and giving tours to visitors at the individual exhibition booths. In addition, our staff was on duty at the information booths, answering all visitors‘ questions about the trade show and solving small and large problems with ease at all times. In addition, there were representative tasks, the distribution of gifts and give-aways, as well as their packaging and the coordination at the stands.

We would like to take this opportunity to thank our customers and partner agencies in particular for commissioning us and placing their trust in us: the IAA 2021 was an incomparable experience for us as an agency, and the great cooperation and excellent joint preparation gave us great pleasure!

And, of course, we would like to thank our staff, who really put in a great effort! Both in the preparation and during the fair: You did a really great job! We say THANK YOU!

We are now looking forward to an exciting trade fair and event year 2022 and are optimistic that in the coming months, many more live encounters will finally be possible again!

We continue to promise you, our customers, our absolute commitment and reliable staff quality, which is regularly ensured by our two quality managers, Lisa Ladewig and Aylin Jochum, through regular castings and onboardings.

Our project managers in our Berlin office and at our headquarters in Munich are looking forward to your personnel requests: be it for a trade fair, an event, a promotion, road shows or tastings.

And finally, we would of course like to let our management, founder and owner Meike Klaebe-Leuchtner and managing director Maik Schrader, have their say:

„The large and extensive personnel orders for the IAA 2021, directly from renowned customers and from partner agencies, have made us particularly happy, because they testify to the fact that trust is not only a word in our company name, but is also really lived and implemented. Both from us in our personnel and in us as a company and personnel service provider from our customers.

We have been on the market as a personnel agency for more than 21 years now – that is not a matter of course, especially in these difficult times, and we are very grateful for the trust placed in us. Only together can great things be achieved – and we still have a lot of plans: we will and want to continue to live up to this trust! TRUST us!