Supervised since 2013 TRUST Promotion BMW Bank at a series of events that have been held since 2018 under "Meet the Champs" is known.
Once again this year, BMW Bank invited guests to the Salzburgring in October. 12 hosts & hostesses were on duty for 4 days and perfectly conveyed the brand experience. Whether it was group support, welcome, guest support, or guiding, our host/esses were always on hand for the invited guests and were able to convince the customer once again.
These days will also be remembered by our hosts/eaters. Customers met champions such as endurance runners Anna and Lisa Hahner, DTM drivers Bruno Spengler and Philipp Eng, BMW driver Jens Klingmann and BMW Motorsport Junior Nico Menzel. Customers were able to fully experience the variety of BMW models on a drive around the Salzburgring.
On these days, the focus was not only on the car. BMW Bank's aim was to introduce the participants to the holistic approach of successful athletes, which combines concentration, fitness and healthy nutrition. Anna and Lisa Hahner gave running tips, the golf expert introduced beginners to the complex discipline through various activities and introduced experienced participants to the world of professional golf.
We would like to thank our hosts and hostesses for their great commitment and also to KONZEPT° GmbH & Co. KG full-service advertising agencywho conceived this unique series of events.
