In the summer of 2023, residents of eight major German cities - Munich, Berlin, Cologne, Düsseldorf, Frankfurt am Main, Stuttgart, Hamburg and Dortmund - experienced a special taste sensation. A world-famous drinks company, known for its red and white logo, launched an extensive tasting tour in numerous supermarkets. TRUST Promotion, on behalf of Sales Port, was proud to support this event with a team of over 40 promoters daily and 8 supervisors per city, totaling over 2,500 man days.
The tour was an exciting opportunity to reintroduce the company's drink to a wide audience. Special counters were set up in the supermarkets where our trained promoters offered free samples. These promoters were not only experts in serving the drink, but also in providing information about its unique characteristics and ingredients.
This Event was more than just a simple tasting event; it was an interactive experience that offered consumers the opportunity to immerse themselves in the world of this refreshing drink. The atmosphere in the supermarkets was one of curiosity and excitement as consumers sampled the drink and discovered its unique characteristics. Customer feedback was overwhelmingly positive, with many expressing their excitement about the refreshing taste and quality of the product.
A key aspect of this tour was gathering direct feedback from consumers. The opinions and reactions that our promoters received were invaluable to the company. This feedback provides the opportunity to further optimize the product and adapt it to the needs and wishes of the customers. It was fascinating to see how the interactions between the promoters and the customers provided insights into consumer preferences and trends.
The tour was not only enriching for the consumers, but also for our promoters. Each day offered new challenges and learning opportunities. Working in such a dynamic and interactive environment not only strengthened our team members' communication skills, but also increased their understanding of branding and customer engagement.
In conclusion, the 2023 tasting tour was a complete success. Not only did it successfully launch a new drink, but it also created a connection between brand and consumer that goes beyond the mere act of drinking. TRUST Promotion is proud to have been part of this innovative marketing approach and looks forward to more exciting projects in the future.
For those who missed the tour, keep your eyes peeled - the next taste sensation could be waiting for you at your local supermarket!
