B2B

What is B2B?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]B[/fusion_dropcap]2B ist die Abkürzung für Business-to-Business. Hierbei wird die Geschäftsbeziehung zwischen mindestens zwei Unternehmen gesprochen. Überwiegend kommt diese Art der Geschäftsbeziehung im Marketing vor, welche als B2B-Marketing bezeichnet wird.

What is B2B marketing all about?

Years ago, the term capital goods marketing was used, but today it is referred to as B2B marketing. In this type of marketing, marketers only present products and services to companies. B2B marketing is often used at trade fairs and other events organised by companies for companies.

What are the objectives of B2B marketing?

The main aim of B2B marketing is to expand the customer base. Contacts with old customers should also be revitalised. This type of marketing is used to increase brand or product awareness. Companies pursue the goal of continuing to grow and becoming more successful. If a company's customer base grows, this has a positive effect on economic growth.

What is important for marketing in the B2B sector?

There is so much competition on the market that it is not always easy to convince people of the merits of your company. Seriousness, reliability and optimised customer service are particularly important. Promotional campaigns must also be organised accordingly. Many companies entrust the planning and realisation of promotional campaigns to professional promotion agencies. They deal with all the important things such as target group identification and product presentation. Promotion agencies also have a Personnel pool with employees on a short-term employment basisso that the advertiser does not have to worry about recruitment.