Event marketing

What is event marketing?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]E[/fusion_dropcap]ventmarketing wird auch Event-Marketing oder Live-Marketing bezeichnet. Dabei handelt es sich um eine zielgerechte Planung verschiedener Veranstaltungen. Es ist ein verkaufsförderndes Instrument, welches im Marketingbereich nicht fehlen darf.

What are the goals of event marketing?

The various marketing measures are designed to drive the sale of certain products and achieve the company's objectives. The aim is to attract new customers and retain existing customers by using various technology and highlights such as shows and performances. Potential customers are targeted directly through event marketing. Such measures are among the Below-the-Line Methods.

What communication tasks do marketing events have?

For events to be successful and achieve their goal, they must be experience-orientated and interactive. The communication tasks of marketing therefore include

• Offer information
• Arouse emotions
• Trigger actions
• Create motivation

Event marketing only becomes successful and effective through an optimal mix of the four points. Only through optimally coordinated marketing measures is it possible for companies to remain competitive.

Who is responsible for event marketing?

Depending on the size of the company, there is either a marketing department within a company or external event and marketing agencies are used. Event and promotion agencies are specialists in marketing, create concepts and ultimately contribute to their realisation. Event and trade fair staff such as head hostessespromoters and service staff at an event.