Eyecatcher

What is an eye-catcher?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]B[/fusion_dropcap]ei einem Eyecatcher handelt es sich um einen speziellen Blickfang zu verschiedenen Veranstaltungen, der für Aufmerksamkeit sorgen soll. Auch unter den Begriffen Hingucker und optische Highlights ist ein Eyecatcher bekannt.

In which areas are eye-catchers used?

Eyecatcher are of great importance in the field of advertising and visual media. These elements can be used in visual media as follows:

• as a graphic element
• as a text element

Eye-catchers can include pictograms and images. They also include striking slogans in special typography.

What eye-catching shapes are available?

Eye-catching headlines and motifs as well as unusual photos are among the main forms of eye-catchers. Eye-catchers are often used together with brand logos. This variant is intended to make it easier for consumers to find the goods on offer. Various eye-catching colours are included. Stickers such as adhesive labels with handwritten and memorable information are also often used. In principle, anything that attracts attention is possible.

What is an eye-catcher supposed to do?

The purpose of eye-catchers is to attract the viewer's attention. People should become aware of a certain advertising message and become curious. Good Eyecatcher make a lasting impression on the user's mind. Among other things, trade fairs and events feature a wide variety of eye-catchers that help to boost sales. This is how potential customers first become aware of a product and visit stand personnel such as promoters to obtain even more information.