Trade fair

What is a trade fair?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]M[/fusion_dropcap]essen sind zeitlich begrenzte Veranstaltungen mit einem bestimmten Themenschwerpunkt. Es ist ein Marketing-Event, welches einmalig stattfindet, oft aber auch in regelmäßigen Abständen wiederkehrt.

What are the objectives of trade fairs?

The main aim of the trade fair is to sell products and services. At the events, manufacturers, service providers and vendors have the opportunity to present their company and new products. Companies would like to:

• Acquire new customers
• Refresh old customer contacts
• Increase awareness of the company
• ensure a lively exchange of information

During the days of the fair, the promoters and hosts/hostesses are on hand to provide support. the marketing of the manufacturers with their activities.

How important are trade fairs in Germany?

Germany is taking on a pioneering role when it comes to trade fairs with an international focus. Five of the ten largest trade fair organisers come from Germany. The country is a leading global location for various exhibitions and events. Consider that 160 to 180 national and international trade fairs are organised every year. Around 10 million visitors flock to the various events every year to obtain information or order products. For exhibitors and trade fair organisers, trade fairs have become indispensable.

Which trade fairs are well-known and popular?

There are a number of events that have become well established and are popular with visitors. These include the Frankfurt Book Fair, the International Consumer Electronics Fair and the IAA (A brief look back at the IAA 2018 in Hanover).