New customer acquisition
18.11.2019
What is new customer acquisition?
Die Neukundengewinnung wird auch als Akquisition bezeichnet und ist für alle Unternehmen wichtig. Sie beinhaltet Maßnahmen, um neue Kunden zu gewinnen.
What is the purpose of acquiring new customers?
The term "new customer acquisition" already says a lot about the goal. Companies and marketing firms develop strategies and measures to acquire new customers. Interested parties should become customers and buy products or utilise services. Sales are promoted through optimised measures. This also includes Exhibition staff in short-term employment Revive old contacts who can also become active customers again.
How are new customers acquired?
There are various forms of customer acquisition that can be utilised if required. Typical marketing channels include
- Telemarketing
- E-mail marketing
- Newsletter with advertising
- Search engine marketing
- Adverts in magazines and advertising
- Personal sales and consultation meetings on site
- Promotional campaigns at trade fairs and other events
A distinction is made between cold and warm canvassing. Warm acquisition is preferable, as this variant is more promising. Among other things, warm acquisition involves making contact with existing customers who have not been active for some time. Cold calling, on the other hand, involves the initial approach and contacting of potential prospects.
How are new customers acquired at trade fairs?
The aim of trade fairs and events is to acquire new customers. At trade fair stands, guests can obtain information, organise flyers and information material and seek advice if required. Hostesses and hosts as well as promoters have the task of looking after guests, providing them with materials and promoting sales. Due to the fact that only interested people attend trade fairs, the success rate of the New customer acquisition high.
