What does acquisition mean?
The term Acquisition comes from the Latin word acquirere and means to acquire. The aim of acquisition measures is to gain new customers. Acquisition is a component of the sales system. How acquisition is carried out depends on the company's strategy.
What forms of acquisition are there?
Companies have a wide variety of options for acquiring new customers. The typical forms undoubtedly include
- Telemarketing
- E-mail advertising
- News dissemination via newsletter
- Search engine marketing
- personal sales talks
- Promotions at trade fairs and events
For example: At trade fairs and events, attention is drawn to brands and products through various promotional campaigns. The job is usually done by Promoters who are employed by promotion and recruitment agencies in legally secure short-term employment relationships.
What is the difference between cold and warm acquisition?
In cold calling, companies make direct contact with customers even though they had no previous relationship with them. Telephone canvassing is the typical example here. The legal framework must also be observed in this case.
In the case of warm acquisition, the advertising company already has some form of contact with the customer. The contact may have already been made via email marketing or the sending of the newsletter, for example.
Warm canvassing is always the better option, as it is much more effective and reaches customers who are really interested.
How effective is the acquisition of new customers at trade fairs and events?
Trade fairs and events offer ideal opportunities to generate new customers and revive old contacts. After all, people are on the Trade fair are out and about to gather information because they are probably thinking about buying certain products. They want to get information and find the best items for themselves. Interested parties approach the promoters, hostesses and hosts, so to speak, ask specific questions and get their answers.
What other effective acquisition options are there?
The Internet offers companies unimagined opportunities. Nowadays, it is important to have an online presence with your own company. Many people who are looking for something specific search the Internet for suitable contacts. New customer acquisition via your own website and social media channels is standard nowadays, as many potential customers are reached.
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