What is a roadshow?
One Roadshow is a marketing tool. The marketing instrument was specially developed to actively seek contact with customers. Companies that rely on the roadshow do not wait for customers to arrive. A roadshow is like an in-house exhibition on wheels.
How does a roadshow work?
If it is a Roadshowcompanies and their marketing teams move from one city and location to the next. The products and services are presented to the interested public at each location. The roadshow is characterized by the following factors:
- Target group is achieved more directly and effectively
- Personal contacts are established
- Questions are asked and answered directly
- Contact details of interested parties can be generated
In contrast to marketing measures via the press, TV or the Internet, roadshows are often much more successful and popular.
Will products be presented at the roadshow?
During a roadshow, a wide variety of company products can be presented. This marketing measure is often used as a product presentation. The aim here is clearly defined. New products or entire product groups should be presented to the public and arouse curiosity. Incidentally, this type of presentation gives customers the opportunity not only to receive information, but also to test the products.
In addition to the Roadshow As a product presentation, there is also the presentation of service offers or various services. Exactly how a roadshow is designed depends on the company in question and its products and services.
Who organizes a roadshow?
A roadshow is either organized by the responsible employees of the company or by a corresponding Event agency planned and started. Most of the time Promoters or hostesses and hosts in short-term employment frequented by a specialized Recruitment agency be provided.
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