What is a sales promotion?
With the Sales Promotion is the promotion of certain products. It is an element of an advertising mix that is used to boost the sale of items. In the field of marketing, the time-limited promotion has become indispensable.
What does a sales promotion do?
The effect of sales Promotion with a promotional character has positive effects. The following objectives are pursued with such promotional campaigns:
- Increase sales results
- Further marketing measures are supported
All market participants are activated in a sales promotion. This means that retailers, sales organizations and customers are all active. In contrast to advertising, sales promotion only provides an incentive to buy certain products. Advertising, on the other hand, provides a reason to buy.
Who is the target group for the sales promotion?
The sales promotion can be aimed at different groups of people. Depending on the campaign, consumers, sales representatives or retailers are addressed. The time frame of the promotion also depends on the group of people and customers to be addressed.
What form can sales promotions take?
A wide variety of measures can be implemented by promoters. Often it is a matter of Cross-promotionto boost sales. Cooperation sampling and price promotions are also popular forms in this area. Special packs, coupons, loyalty discounts, product samples, competitions and inserts are usually included.
How does a sales promotion work?
A Sales Promotion is carried out by a promotion agency. As soon as a Agency Once a sales promotion has been commissioned, suitable promoters who are relevant to the job are selected from the personnel pool. Once the choice has been made, the people are trained and familiarized with the Promotion campaign familiarized with the process. This is followed by the awarding of contracts to the employees, who on loan for sales promotion and become active within the agreed time frame.
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