What is cross-promotion?
The Cross-promotion is a special Promotion-variant, which is carried out by at least two advertisers with the same advertising message.
How does cross-promotion work?
In a cross-promotion, two or more advertisers join forces. They want to carry out communication measures in the association, whereby a uniform message is sent to the Target group is to be transmitted.
Why do advertisers opt for cross-promotion?
There are several advantages to cross-promotion that benefit everyone involved. The main advantages are as follows:
- Sharing advertising costs
- Realization of a larger advertising volume
- Businesses benefit from the image of other participating companies
Cooperation in this area has a positive effect on all parties involved, so it is no wonder that many companies have opted for the Cross-promotion decide.
How can a cross-promotion be designed?
There are some interesting variants for cross-promotion campaigns. A good example of this is the filming of a joint advertising spot by the detergent manufacturer in cooperation with the washing machine manufacturer.
Cross-Promotion include alcoholic drinks that are offered together with cocktail recipes. In the cocktail recipes, attention is drawn to other products from the same manufacturer that are also required for the drinks.
It is also possible that the packaging of certain items, for example a cosmetic product, advertises a complete cosmetic line. Sometimes there are also promotional campaigns that Promoters in legally secure employment relationships to draw even more attention to the products or the brand.
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