Merchandiser

What is a merchandiser?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]E[/fusion_dropcap]in Merchandiser ist ein Beschäftigter einer Firma, der die Aufgabe der Verkaufsförderung übernimmt. Durch die Merchandising-Maßnahmen des Merchandiser soll der Produktverkauf in Einzelhandelsgeschäften angetrieben werden.

What tasks does the merchandiser take on?

Merchandiser stage products or the entire brand in order to promote the sale of articles. The tasks include:

• Presentation of the articles
• Choice of decoration
• Use of fragrances and music
• Design of the product labelling

Sales promotion staff must present the products so perfectly in the shop that customers take notice and stop. The main aim is to get people to buy the products.

Shops and shops as well as the market are analysed in advance by sales promoters. Products are then positioned accordingly. In addition, it is the responsibility of the sales staff at the points of sale to Personnel how they can increase their sales through suitable measures. This includes instructing promoters in the presentation of products and organising training courses.

One of the important tasks at the end is the performance review. It is checked whether the merchandising measures have boosted sales. Changes are recorded. In addition, it is determined in which area there is potential.

Where does a merchandiser work?

A merchandiser can be used in any industry. Whether in the electrical industry, in the pharmaceutical industry, in the furniture industry or in other industrial sectors and retail, they can be deployed anywhere. Also Merchandisers in legally compliant employment are just as important at trade fairs and events such as hostesses, hosts and promoters.