The promoters of TRUST Promotion distributed at the Postcard promo campaign the BVG network map at trendy places in Berlin - according to the motto: "with pleasure & the BVG to the hip places of the city".
Berliner Verkehrsgesellschaft takes Berliners to all the places where there's something going on. To make sure that everyone knows this, the BVG launched the big postcard promotion campaign "Mit Vergnügen" ("With pleasure"). The idea came from the Agency GUD. We at TRUST Promotion were able to support the agency and the BVG: On eight days in July/August, we were on the road in Berlin with a team of two promoters, each for around eight hours.
Our promoters came to many hip places in Berlin for the postcard promo campaign
The promoters distributed postcards with net maps to Berliners and tourists: in front of beach bars such as Deck 5 and Haubentaucher, in the Bergmann-Kiez, on Torstraße via Eberswalder Straße to Mauerpark and, of course, the promoters also used events such as Christopher Street Day to reach as many people as possible.
The weather was kind to us, so everyone was in a great mood and the Berliners reacted positively to our postcard promoters. The network map cards from the "Mit Vergnügen" campaign sold like hotcakes!
TRUST Promotion says: Thank you to all promoters!
We would like to thank all our promoters for their commitment and GUD. for the good cooperation. With the BVG, the campaigns are always a lot of fun - always innovative, always cheeky - always a good mood campaign that we carry out "WITH PLEASURE"!
