in Berlin, Leipzig, Dresden, Frankfurt am Main, Cologne, Stuttgart, Karlsruhe, Heilbronn and Munich
Who can find us? TRUST Promotion sent two promoters through Germany on behalf of Lidl in December 2016. They drove from city to city in a branded car (lidl-reisen.de).
The campaign started in Hamburg: the car was parked at the agreed location at 10 a.m. on the dot, while the people of Hamburg were able to listen to helpful tips on the radio and on Facebook and find out where the Lidl Reisen campaign vehicle was located. We set off with a blurry picture of the main sights of each city. From then on, things got more specific - and as soon as the car was found, this was also communicated via social media. And the search was worthwhile, as the lucky finder received a travel voucher from Lidl worth 1,000 euros.
After Hamburg, our two promoters traveled to Berlin, Leipzig and Dresden. This was followed by Frankfurt am Main, Cologne and Stuttgart as well as Karlsruhe and Heilbronn. Finally, they ended the promotion in Munich - each time with a lucky winner.
