You are Event-Manager? Responsible for marketing campaigns or product launches? Do you regularly plan events and are you looking for promoters or hostesses? Have you noticed the creeping changes in the Events and trade fairs noticed?
The number of Recruitment agenciesthat would now like to make you an offer is constantly increasing. From one-man operations to large agencies - everyone is organizing workers. This allows promoters and hostesses to pick and choose jobs, while at the same time changing processes, structures and budgets on your side: Recruitment agencies are responding to a change in the industry through special selection procedures, which is reflected in more spontaneity, the changing image of numerous clients and positive influence.
At best, the right to a say turns into trust and security
Meike Klaebe-Leuchtner, Managing Director and owner of the recruitment agency TRUST Promotion says"Basically, all processes are faster today and the lead time is shorter." Customers, i.e. clients, also want to have more of a say today. "I'm pleased that we now know exactly what the customer wants. We also have more intensive contact with each other as a result. And in the best-case scenario, after a successful event, the customer leaves the selection of staff entirely up to us next time, because they trust us as an experienced partner. Recruitment agency familiar."
Apart from that, TRUST benefits Promotion He also spoke of the problems faced by small agencies when cancellations occur - the numerous personal and long-standing relationships with promoters and hostesses mean that cancellations at short notice are rare. However, when working with Personnel is never immune to absences: "If someone falls ill, they are ill - and we plan around it thanks to our extensive database."
Look & feel right down to the tips of your toes - the Cinderella syndrome
Overall, a trend towards lightness can be observed in the industry. "The desire for a healthier life, the sustainability trend and the active appearance," says Meike Klaebe-Leuchtner, "are reflected in the products, in marketing and therefore also in the hostesses." Although the outfits are often still classic trouser suits, fortunately it doesn't always have to be the highest high heel, because even a hostess can't stand in them for ten hours and continue to smile happily.
Meike Klaebe-Leuchtner also recognizes problems with corporate identity outfits: "If the shoes are provided by the customer, the CI is right, but the shoe shape often doesn't fit every foot". So before she has a group of barefoot hostesses, she relies in the long term on the customer's insight or foresight when it comes to outfits.
Greater customer proximity and more responsibility
By using promoters and hostesses, everyone - from SMEs to large automotive companies - wanted to reach their customers directly. According to Meike Klaebe-Leuchtner, they have all increased their sales activities in the form of promotions year after year. She herself has been observing the market for more than 15 years and says: "Companies want to make their product tangible - be it through small product sampling campaigns or nationwide test drives. Today, anyone can actually take a test drive whenever they want - but the customer would first have to go to a dealership... . A hurdle for many interested parties."
The promoters from recruitment agencies such as TRUST Promotion, on the other hand, are where the customers are with the still very popular roadshows. And their activities have now expanded: "From generating hot leads (i.e. collecting data from interested customers, editor's note) to concluding sales contracts, my people do everything," explains Leuchtner.
The challenges in recruiting are therefore growing and the tasks of personnel are becoming more diverse - which conversely means that it is becoming more exciting and more personal for recruitment agencies. This is an important point for Meike Klaebe-Leuchtner - because the equal and cooperative relationship with the customer is particularly important to her with TRUST Promotion.
