Recruitment agencies - an industry in transition?

Sre you an event manager? Responsible for marketing campaigns or product launches? Do you regularly plan events and are you looking for promoters or hostesses? Have you noticed the creeping changes in the Events and trade fairs noticed?

The number of Recruitment agenciesthat would now like to make you an offer is constantly increasing. From one-man operations to large agencies - everyone is organising workers. This means that promoters and hostesses can choose the jobs they want, while at the same time the processes, structures and budgets on your side are changing: Recruitment agencies are responding to a change in the industry through special selection procedures, which is characterised by more spontaneity, the changing image of numerous clients and positive influence.
At best, the right to a say turns into trust and security

Meike Klaebe-Leuchtner, Managing Director and owner of the Recruitment agency TRUST Promotion says: "Basically, all processes are faster today and the lead time is shorter." Customers, i.e. clients, also want to have more of a say today. "I'm pleased that we now know exactly what the customer wants. We also have more intensive contact with each other as a result. And in the best-case scenario, the customer is then also able to say yes after a successful Event leaves the selection of personnel completely to us next time because he trusts us as an experienced recruitment agency."

Apart from that, TRUST Promotion also benefits from the problems of small agencies when it comes to cancellations - thanks to the numerous personal and long-standing relationships with promoters and hostesses, cancellations at short notice are rare. However, when working with Personnel is never immune to cancellations: "If someone falls ill, they are ill - and we plan around it thanks to our extensive database."

Look & feel right down to the tips of your toes - the Cinderella syndrome

Overall, a trend towards lightness can be observed in the industry. "The desire for a healthier life, the sustainability trend and the active appearance," says Meike Klaebe-Leuchtner, "are reflected in the products, in marketing and therefore also in the hostesses." Although the outfits are often still classic trouser suits, fortunately it doesn't always have to be the highest high heel, because even a hostess can't stand in them for ten hours and continue to smile happily.

Meike Klaebe-Leuchtner also recognises problems with corporate identity outfits: "If the shoes are provided by the customer, the CI is right, but the shoe shape often doesn't fit every foot. So before she has a group of barefoot hostesses, in the long term she is relying on the customer's insight or foresight when it comes to the outfits provided.

Greater customer proximity and more responsibility

By using promoters and hostesses, everyone - from SMEs to large automotive companies - wanted to reach their customers directly. According to Meike Klaebe-Leuchtner, they have all increased their sales activities in the form of promotions year after year. She herself has been observing the market for more than 15 years and says: "Companies want to bring their product to life - be it through small product sampling campaigns or nationwide test drives. Today, anyone can actually take a test drive whenever they want - but the customer would first have to go to a car dealership... . A hurdle for many interested parties."

The promoters from recruitment agencies such as TRUST Promotion, on the other hand, are where the customers are with the still very popular roadshows. And their activities have now expanded: "From generating hot leads (i.e. collecting data from interested customers, editor's note) to concluding sales contracts, my people do everything," explains Leuchtner.

The challenges in recruiting are therefore growing and the tasks of personnel are becoming more diverse - which conversely means that it is becoming more exciting and more personal for recruitment agencies. This is an important point for Meike Klaebe-Leuchtner - because the equal and partnership-based relationship with the customer is what matters to her with TRUST Promotion especially to.