The BVG and the strong men

Keine Angst! Männer mit Bärten beziehungsweise Berliner Bären beißen nicht! Speziell nicht, wenn es sich um TRUST Promoter handelt, die für die Agency GUD are active. And anyone who gave one of these bearded bears a hug was even rewarded by the BVG.

The BVG rewards openness!

In this promotional campaign, the Berlin transport company offered a day pass to anyone who showed themselves to be open and relaxed: Passengers who hugged one of the ten bearded Berlin originals received a day pass - immediately in their hand. According to the motto: "Give me a hug and I'll give you a day."

A group of ten burly men travelled from one urban hotspot to the next on the BVG (underground, bus, tram) at the beginning of June. And the hugging started - but see for yourself:

Our promoters were great, had a lot of fun and enjoyed hugging the Berliners. Thank you, dear BVG and GUD, for this great event! 1TP7Because we love you