What is an advertising medium?
With a Advertising material is an objective advertising message. An advertising medium is required via which the message is delivered to the target persons.
What advertising materials are available?
There are around 100 traditional advertising media in the area of sales promotion. There are also permanent "new media" advertising media. The most important and best-known advertising media include
- Advertisements in magazines
- Advertisements in digital form
- On-site presentations as part of marketing campaigns
- Brochures and flyers as inserts
- Product samples and giveaways
Which Advertising material The media planning staff decide which media are shortlisted for an advertising campaign. Various factors such as Target group, language usage and the interests of those interested play a role in the selection.
Which advertising media are frequented particularly often?
The aim of a company is to reach as many people as possible with the chosen advertising medium. This audience should become aware of certain products or services, buy them or make use of a service. Companies like to use advertisements in magazines, TV commercials, catalogs and flyers because of their wide reach. These advertising media are used to present the service or product to numerous potential customers.
However, giveaways are also preferably used at trade fairs, events and promotional events. In promotional campaigns, giveaways such as lighters, pens and sweets are used by Promoters in legally secure employment distributed to the public. Posters and mailings are also a popular way of drawing attention to a company and what it has to offer.
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