What is point of sale?
From a Point of sale is the term used when referring to the point of sale itself. Point of sale is also referred to as PoS for short and is the area in which the sale is made. The point of sale or point of purchase is the point of sale from the seller's point of view. From the buyer's point of view, it is the Point of purchasewhich means place of purchase.
How important is the point of sale?
In marketing, the Point of sale important. After all, retailers want to sell as many products as possible. There are special PoS marketers who deal with this matter. They deal with the following questions, among others:
- Which Target group is relevant?
- What measures can be used to attract customers locally?
- How can salespeople and promoters convince people to buy the products?
One of the PoS strategies is to make the store appealing. Shop windows should be decorated in such a way that passers-by feel attracted and visit the store. In the salesroom itself, good Advertising material ceiling hangers or posters to draw attention to certain products. The presentation of the goods is also responsible for success. For example, if products are placed directly at the checkout, it often encourages customers to make a spontaneous or impulse purchase if they have to wait in line.
Are promotions possible at the point of sale?
Of course, various promotional campaigns are also conceivable to boost sales. Promoters are deployed for this purpose. They skillfully present the products and ensure that customers become even more curious. Depending on the campaign, a Costume promotion possible. For example, when a new Nintendo game is to be presented, a disguised promoter could be at the start.
How are promoters employed at the PoS?
Promoters are usually employed on a short-term basis by suitable promotion agencies and instructed in the field of work. This means that the organizer himself does not Personnel but hires out the promotional staff. Thanks to proper training, it is no problem for the promotion team to present the products at the point of sale in a targeted manner.
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