Desk Research

What is desk research?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]D[/fusion_dropcap]esk Research ist der Begriff für sekundäre Marktforschung. Es ist eine Marktforschungs-Methode, die direkt in einer Promotionagentur von dem Schreibtisch aus stattfindet.

What is the aim of desk research?

Research is carried out to help agencies find new promotion locations, among other things. It also involves discovering promotional outfits, the right equipment and the right materials for a campaign. Market information is to be obtained through secondary market research. The measures are then used to create suitable promotion concepts that achieve the desired effect. Target group and implemented by the promoters. Recruitment agencies for Promotion and events have a corresponding pool of hostesses/hosts and promoters at their disposal, so that they can quickly award the best jobs to promoters leave.

What are the advantages of secondary market research?

No special survey procedure is required for secondary market research. Data can be collected in many ways, such as online surveys and telephone interviews. Desk research generally has a number of advantages. These include

• Fast information retrieval
• Cost-effective variant
• little effort
• Facilitating the interpretation of primary data

Secondary research accesses internal and external sources of information. These can include statistics on enquiries. Complaints and incoming orders are also included.

Are there also disadvantages with desk research?

There are also various disadvantages to this market research method. These include, above all, the fact that the data can quickly become out of date. It is also conceivable that errors may be made with regard to the collection and evaluation deficiencies that are updated.