What is desk research?
Desk Research is the term for secondary market research. It is a market research method that takes place directly in a promotion agency from the desk.
What is the aim of desk research?
The research takes place, whereby agencies, among other things, new Promotion-locations. This also includes discovering campaign outfits, the right equipment and the right materials for a campaign. Market information is to be obtained through secondary market research. The measures are then used to create suitable promotion concepts that achieve the desired Target group and implemented by the promoters. Recruitment agencies for promotions and events have a corresponding pool of hostesses/hosts and promoters at their disposal so that award the best jobs to promoters leave.
What are the advantages of secondary market research?
No special survey procedure is required for secondary market research. Data can be collected in many ways, such as online surveys and telephone interviews. Desk research generally has a number of advantages. These include
- Fast information retrieval
- Cost-effective variant
- little effort
- Facilitating the interpretation of primary data
Secondary research accesses internal and external sources of information. These can include statistics on inquiries. Complaints and incoming orders are also included.
Are there also disadvantages with desk research?
There are also various disadvantages to this market research method. These include, above all, the fact that the data can quickly become out of date. Errors are also conceivable with regard to survey and evaluation deficiencies that are updated.
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