Acquisition

What does acquisition mean?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]D[/fusion_dropcap]er Begriff Akquise stammt aus dem lateinischen Wort acquirere ab und bedeutet erwerben. Durch die Akquisitions-Maßnahmen sollen neue Kunden gewonnen werden. Akquise ist ein Bestandteil der Vertriebssystematik. Wie akquiriert wird, hängt von der Strategie des Unternehmens ab.

What forms of acquisition are there?

Companies have a wide variety of options for acquiring new customers. The typical forms undoubtedly include

• Telemarketing
• E-mail advertising
• News dissemination via newsletter
• Search engine marketing
• Personal sales talks
• Promotional campaigns at trade fairs and events

For example, various promotional campaigns at trade fairs and events are used to draw attention to brands and products. The job is usually done by Promoters who are employed by promotion and recruitment agencies in legally secure short-term employment relationships.

What is the difference between cold and warm acquisition?

In cold calling, companies make direct contact with customers even though they had no previous relationship with them. Telephone canvassing is the typical example here. The legal framework must also be observed in this case.

In the case of warm acquisition, the advertising company already has some form of contact with the customer. The contact may have already been made via email marketing or the sending of the newsletter, for example.

Warm canvassing is always the better option, as it is much more effective and reaches customers who are really interested.

How effective is the acquisition of new customers at trade fairs and events?

Trade fairs and events offer ideal opportunities to generate new customers and revitalise old contacts. After all, people are on the Trade fair They are probably thinking about buying certain products. They want to get information and find the best items for themselves. Interested parties approach the promoters, hostesses and hosts, so to speak, ask specific questions and get their answers.

What other effective acquisition options are there?

The Internet offers companies unimagined opportunities. Nowadays, it is important to have an online presence with your own company. Many people who are looking for something specific search the Internet for suitable contacts. New customer acquisition via your own website and social media channels is standard nowadays, as many potential customers are reached.