Advertising material

What is an advertising medium?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]B[/fusion_dropcap]ei einem Werbemittel handelt es sich um eine objektive Werbebotschaft. Es ist ein Werbeträger notwendig, über den die Botschaft an die Zielpersonen übergeben wird.

What advertising materials are available?

There are around 100 traditional advertising media in the area of sales promotion. In addition, there are permanent Advertising material of the "new media". The most important and best-known advertising media include

• Adverts in magazines
• Advertisements in digital form
• On-site presentations as part of marketing campaigns
• Brochures and flyers as inserts
• Product samples and giveaways

The media planning staff decide which advertising media are shortlisted for an advertising campaign. Various factors such as Target grouplanguage usage and the interests of those interested play a role in the selection.

Which advertising media are frequented particularly often?

The aim of a company is to reach as many people as possible with the chosen advertising medium. This audience should become aware of certain products or services, buy them or make use of a service. Companies like to use advertisements in magazines, TV commercials, catalogues and flyers, as they have a wide reach. Via these Advertising material the service or product is presented to numerous potential customers.

However, giveaways are also preferably used at trade fairs, events and promotional events. In promotional campaigns, giveaways such as lighters, ballpoint pens and sweets are used by Promoters in legally secure employment distributed to the public. Posters and mailings are also a popular way of drawing attention to a company and its offerings.