Consumer Promotion

What is a consumer promotion?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]U[/fusion_dropcap]nter der Bezeichnung Consumer Promotion The term "consumer promotion" covers all sales promotion measures that companies take to reach consumers. Consumer promotion is categorised as marketing and is regarded as consumer-oriented promotion.

What are the objectives of consumer promotion?

The Consumer Promotion pursues the main goal of increasing sales figures for the advertised products and services of the company. There are other objectives that can be achieved with consumer-focussed Promotion campaign are to be achieved. These include

• Making contact with potential customers
• Revitalisation of old customer contacts
• Increase awareness of products and services
• Positive change in attitude towards a particular product
• Turn occasional customers into regular customers

Various ways and means are used to achieve these goals. Among other things, trade fairs are a good way to become even better known. However, in-store promotions are also a good way to get in touch with customers.

Are product and service-related promotions at trade fair stands interesting for B2C?

If there are product and service-related promotions, the product and its features take centre stage. Consumers are given the opportunity to test or at least watch a product. At trade fairs and Point of sale this is an excellent option. Employed promoters demonstrate products and encourage consumers to try them out. For example, new products can be presented and publicised very well.