What is briefing?
The basis for a successful campaign is the Briefing. In the briefing, all important points are recorded for both the customer and the promoter.
What differences are there in practice with regard to briefings?
In practice, there are promoter briefings and customer briefings. The various briefings differ in terms of content. All important campaign details are anchored in the customer briefing. The content of the promoter briefing covers the tasks to be carried out by the promoters on site.
What does briefing mean?
Briefing is also referred to as instruction, marching plan and situation briefing. It is the basis for a good advertising concept development for the best jobs in the industry. A well thought out Briefing is the lever to success. If the briefing is not good, failure is inevitable.
What points does the briefing contain?
But what does a good briefing that promises success look like? It must be honest, comprehensive and in-depth. Customers often have specific ideas about what budget should be used to achieve which goal. In addition, the Target group narrowed down.
Would people like a Event agency they already have a clear goal and guidelines in mind. However, they have a problem with putting this in writing. A good Agency supports customers in this regard and prepares briefings to ensure that the project runs smoothly and is successful.
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