Cross-promotion
18.11.2019
What is cross-promotion?
[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]D[/fusion_dropcap]ie Cross-Promotion ist eine besondere Promotion-Variante, die von mindestens zwei Werbetreibenden mit gleicher Werbebotschaft durchgeführt wird.
How does cross-promotion work?
In a cross-promotion, two or more advertisers join forces. They want to carry out communication measures in the association, whereby a uniform message is sent to the Target group is to be transmitted.
Why do advertisers decide in favour of cross-promotion?
There are some advantages that a Cross-promotion which benefits everyone involved. The main advantages are as follows:
- Sharing advertising costs
- Realisation of a larger advertising volume
- Traders benefit from the image of the other participating companies
Co-operation in this area has a positive effect on all parties involved, so it is no wonder that many companies opt for cross-promotion.
How can cross-promotion be organised?
There are some interesting variants for cross-promotion campaigns. A good example of this is the filming of a joint commercial by the detergent manufacturer in cooperation with the washing machine manufacturer.
Alcoholic drinks that are offered together with cocktail recipes are also part of a cross-promotion. The cocktail recipes draw attention to other products from the same manufacturer that are also required for the drinks.
It is also possible that the packaging of certain items, for example a cosmetic product, advertises a complete cosmetic line. Sometimes there are also promotional campaigns organised by Promoters in legally secure employment relationships to draw even more attention to the products or the brand.
