Point of sale

What is point of sale?

[fusion_dropcap color="var(--awb-color4)" class="fusion-content-tb-dropcap"]V[/fusion_dropcap]on einem Point of Sale spricht man, wenn es sich um den Verkaufsort an sich handelt. Point of Sale wird kurz auch als PoS bezeichnet und ist der Bereich, in dem der Verkauf durchgeführt wird. Die Verkauf- oder Einkaufsstelle ist aus Sicht der Verkäufers der Point of sale. From the buyer's point of view, this is the Point of Purchasewhich means place of purchase.

How important is the point of sale?

The point of sale is important in marketing. After all, retailers want to sell as many products as possible. There are special PoS marketers who specialise in this area. They deal with the following questions, among others:

• Which Target group is relevant?
• What measures can be used to attract customers on site?
• How can salespeople and promoters convince people to buy the products?

One of the PoS strategies is to make the shop appealing. Shop windows should be decorated in such a way that passers-by feel attracted and visit the shop. In the salesroom itself, good Advertising material ceiling hangers or posters to draw attention to certain products. The presentation of the goods is also responsible for success. For example, if products are placed directly at the checkout, it often encourages customers to make a spontaneous or impulse purchase if they have to wait in the queue.

Are promotions possible at the point of sale?

Of course, various promotional campaigns are also conceivable to boost sales. Promoters are deployed for this purpose. They skilfully present the products and ensure that customers become even more curious. Depending on the campaign, a Costume promotion possible. For example, when a new Nintendo game is to be presented, a disguised promoter could be at the start.

How are promoters employed at the PoS?

Promoters are usually employed on a short-term basis by suitable promotion agencies and instructed in the field of work. This means that the organiser does not need Personnel but hires out the promotional staff. Thanks to a proper briefing, it is no problem for the promotion team to present the products at the point of sale in a targeted manner.